Manufacturing companies have been figuring out ways to automate repeatable processes for over two centuries. Automation, in one form or another, has been driving the improvement of manufacturing since the first industrial revolution.
Today, manufacturers have an opportunity to improve their sales and marketing performance by implementing automation strategies as they have throughout history. However, many manufacturers have built their empires using more labor intensive marketing methods such as tradeshows, direct mail and printed catalogs combined with a manual lead management process managed by the sales team.… Read the rest
Darren Hardy’s landmark self-improvement book, The Compound Effect, offers powerful insights for life that translate directly to sales, marketing and entrepreneurship. At its core, Hardy’s deceptively simple message is that your choices influence your habits, and your habits influence your outcomes. The key is making a habit of making the right choices … daily. This is how seemingly routine everyday actions turn into great outcomes over time.
So, where are the sales and marketing parallels?… Read the rest
We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both digital strategies require research, analytics and weekly, if not daily, management. Both are equally important. However, should companies be focused on one and not the other? Or, cut one program when the other begins to show results? The answer is no! SEO and PPC work better together and there are distinct advantages for continuing both simultaneously.… Read the rest
In higher education marketing, you probably try all the digital marketing tactics to achieve higher enrollment rates. Maybe that’s pay-per-click advertising or search engine optimization. While I’m a proponent of both, I think college marketers can lose sight of the bigger picture. They get lost in the data. They stress under deadlines. They celebrate the wins of increased enrollments and feel the pangs of defeat when a program is underperforming.
Rarely do they stop to consider what their milestones and KPIs mean for each student.… Read the rest
It generally starts with a symptom—a sore throat, a throbbing ache, a slight fever. That’s all it takes for a patient to begin thejourney to self-diagnosis. Often referred to as “Dr. Google,” the way patients seek the answer to the question “What’s wrong with me?” has changed drastically. Patients are no longer just seeking their doctors for medical advice—they’re asking their friends, their family, and the never-ending wealth of information that resides on the Internet.… Read the rest