Growing your audience is important for growing any business. But what exactly does that mean? Does growth simply mean the number of people exposed to your business, or the number of people engaged with your business?
Content marketing done the right way – catering to a specific audience – is like an attraction model. The more relevant you are to a well-defined set of people, the more you will attract those that have the same beliefs.… Read the rest
Before I say anything about appreciative inquiry summits, Case Western Reserve professor of entrepreneurship David Cooperrider’s concept of bringing an entire organization together to focus on preserving its strengths in a collective vision of the future, I’m first going to quote renowned management consultant Peter Drucker:
“The task of great leadership is to create an alignment of strengths in ways that make a system’s weaknesses irrelevant.”
Think about that: Make weaknesses irrelevant. Makes sense and sounds powerful, doesn’t it?… Read the rest
One of the newest paid advertising trends Fathom Healthcare has noticed is the investment in advertising of urgent care centers online using pay-per-click (PPC) advertising.
Why Urgent Care Centers
Promoting urgent care centers has become a priority for health systems recently. But why? From a macro perspective, there’s been significant growth in urgent care centers in the past 3 to 5 years. According to a Forbes article titled “A Boom In Urgent Care Centers As Entitlement Cuts Loom”, more than 8,000 urgent and immediate care centers were open in 2013 in the U.S., and most of these are run by nonprofit health systems.… Read the rest
Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Whether we’re giving you information on Google updates, design changes or cool new tools, we’ve got you covered. Here are our top picks of what you need to know this week:
“Google Says The Penguin & Panda Algorithms Still Require Manual Data Pushes?”
It’s been four months since the last Panda or Penguin updates, which has led many to assume they are automatically updating.… Read the rest
Healthcare marketers and advertisers, I feel your pain; you have to deal with so many obstacles, especially when it comes to online advertising. Previously, I had written about two specific challenges that healthcare advertisers deal with on a regular basis: Advertising on health-related content & using site remarketing.
Today, I am writing about another challenge that you may have faced or could be facing in the near future. Google AdWords has recently disapproved some of our health systems’ ads on the grounds of not having a VIPPS Certification and a link in the footer of their website to their pharmacy page.… Read the rest