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A Sales Acceleration & Digital Marketing Blog

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Laws of Marketing Power: Create Compelling Spectacles

By | September 15, 2014

“People love what is grand, spectacular and larger than life.”

–Robert Greene, The 48 Laws of Power

Greene’s Law 37—”Create compelling spectacles”—is a great marketing companion to Law 6 (“Court attention at all costs“). With buyer attention being such a prized object for marketers, these two laws combined may be the most important for marketing power. Considered together, they represent the primary need for visibility and engagement with customers. Before anything else, we need to capture our audience’s attention—you can’t buy what you don’t know about.… Read the rest

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What I Learned by Monitoring Competitors in Higher Education

By | September 12, 2014

My post, below, was also published by The Search Monitor on September 4, 2014.

When it comes to paid search, every college and university wants the same thing: more leads at a lower cost per lead. Although competitor monitoring is one small piece to the puzzle, it’s an aspect of paid search that will help you increase your market share. During the peak season, we do a lot of competitor monitoring. Below are 5 things I’ve learned from The Search Monitor (TSM) to help increase leads and decrease cost per leads during this time.… Read the rest

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Taking Stock: When (and When Not) to Use Stock Photography in Manufacturing

By | September 9, 2014

You’ve seen these images online. The smiling face of a call center representative. The happy grins of satisfied customers ordering a product on their laptop. The epic hero shot of a generic warehouse or factory building.

Look closer. That call center representative is sitting in front of a massive CRT monitor, circa 1999. The laptop is from 1995. The headquarters shot has cars from 1979 in the parking lot.

Welcome to the world of stock photography.… Read the rest

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Make Shorter, Smoother, Time-Lapse Videos with Instagram Hyperlapse

By | September 8, 2014

There is a lot of hype about a recent video app that just hit the app store at the end of August. iPhone and iPad users are now able to record long videos and condense them into shorter, faster videos changing real time into hyper speed.

Hyper what?

Is it video or is it photography? A good example of hyperlapse footage is the House of Cards series intro. Over elapsed time clouds drift while the camera glides, traffic speeds as the camera pans, and flags flutter as the camera flips.… Read the rest

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Laws of Marketing Power: Concentrate Your Forces

By | September 8, 2014

“Perfection resides in quality, not quantity.”

–Robert Greene, The 48 Laws of Power

Law 23—”Concentrate your forces”—says so much. Following this law empowers marketers to capture the spirit of the manufacturing industry’s lean approach to eliminating waste and maximizing resources. It is the ultimate representation of efficiency and cross-departmental alignment. It speaks of selective dedication rather than superficially trying to do a little bit of everything or be all things to all people. By keeping consistency in messaging and hitting the right channels, marketers get more bang for their buck.When they intensely focus activity on the ideal audience, marketers increase the chances of their messages being received.… Read the rest

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