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Fathom's Blog

A Sales Acceleration & Digital Marketing Blog


5 Steps to Launching Your First Product on Amazon

By | August 12, 2014

About 80 million people visit Amazon each month with (mostly) the intent to buy. Amazon gives you the platform to get your product(s) in front of these potential buyers who might not have heard of you. In this post I will walk you through creating an Amazon Seller Account as well as launching your first product.

1. Create your Amazon Seller Account

Go to and click “Register Now” to start your new account.

You have two options and the only difference is the pricing structure.… Read the rest


Higher-Education Marketing Strategies: Stop Thinking about Leads and Start Thinking about Students

By | August 12, 2014

Higher-education marketers, I have some tough love for you. Stop thinking about Google’s algorithm. Stop thinking about lead aggregators. Stop thinking about Facebook’s Edge Rank.

Start thinking about your students first.

As more and more prospective students turn to non-branded search to answer the questions they have in their journey to enrollment, the colleges that win big at the end of the day are the ones who meet the needs of the prospective students searching for information and help them through to enrollment.… Read the rest


Laws of Marketing Power: Court Attention at All Costs

By | August 11, 2014

“Do anything to make yourself seem larger than life and shine more brightly than those around you.”

–Robert Greene, The 48 Laws of Power

Attention is a scarce resource. In fact, psychology writer Maria Konnikova argues in her book—Mastermind: How to Think Like Sherlock Holmes—that attention and awareness are vital to cultivating powerful mental habits. Paying careful attention is the key to perceiving and understanding, with focus and mindfulness as its most important elements.… Read the rest


Increase Brand Awareness with Social Media Marketing

By | August 11, 2014

Why Social Media Matters & How Manufacturing Marketers are Lagging

Manufacturing marketers use social media platforms less than their B2B marketing counterparts as shown by CMI’s 2014 Manufacturing Content Marketing Report.  In this same report, manufacturing marketers ranked brand awareness as their top goal for content marketing. Similarly, the marketing sector often expresses the need to revive its image and create fresh connections with customers.

An engaging social media strategy is the answer to those pain points.… Read the rest


How Facebook Found My Dog: Lexie’s Tale

By | August 8, 2014

Last week I experienced the worst five days I’ve had in a while. My rescue dog Lexie ran away for the second time in seven months. Her first escape occurred during the winter and only lasted 24 hours as she made her way back to my house cold and hungry—no doubt unable to forage for food in the snow. This time around the warmer weather allowed for an extended adventure, much to my chagrin. Initially hopeful that she would return on her own, my faith began to dwindle as the days passed and she was nowhere to be seen.… Read the rest

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