Search-engine optimization is constantly changing, and strategies that helped websites gain rankings last year could be no help at all this year. One factor that is consistently gaining importance is social media.
A recent study conducted by Searchmetrics looked at how high-ranking websites utilize ranking factors differently than pages placed further back in the Google search results. Then, it compared how those factors ranked in 2012 to how they rank now.
Social Media Impacts SEO
One key finding of the study was that social media is continuing to grow and have even more of an impact on SEO.… Read the rest
According to BtoB Magazine’s new study, 46% of B2B marketers are currently using marketing automation. The rate in which marketers are reaching complete marketing automation adoption will double within the next year. At the same time, understanding marketing automation is becoming easier with more resources available, and determining its success is less of a mystery.
In the study, levels of adoption were separated into 5 different stages, stage one being “no adoption of marketing automation” and stage five being “fully integrated into a company’s sales and marketing initiatives.” Last year, respondents found themselves in the lower stages, most claiming to have “some” or “moderate” adoption.… Read the rest
What does your website have without engaging, fresh, original content? The answer is probably bad rankings, low traffic and few conversions. In SEO, content is king. So why are there so many false assumptions about the process of creating that content?
Everyone should know the facts about SEO copywriting. If you’ve fallen for any of the below delusions, it’s time to learn the truth.
1. Optimizing content with keywords is easy – you just stick them anywhere without much editing or thought.… Read the rest
In June, Fathom started an Associate Development Program, or “ADP” for short. The ADP is designed to train interns for 6 months on a track that ultimately leads to full-time employment. Their experiences will be chronicled on the blog as they learn about the ins and outs of marketing and analytics. Read previous editions in the ADP archive.
In this 4th edition, the “associates” talk about which projects they’ve enjoyed the most so far. As Joanna Hughes introduces:
“From URL charts to blogger outreach to whatever crazy projects Adam and Victoria are working on, now that our training is coming to an end, the ‘real’ work has definitely started to pour in.… Read the rest
In a recent audio report for iHealthBeat, 3 healthcare advocates for Big Data chimed in on specific ways it is helping now (current applications) and its future potential.
iHealthBeat posed the questions: “How do we make sense of Big Data, and can we change and improve the way care is delivered?” A cardiologist and two healthcare-related VPs answered.
‘Tower of Babel’ and a revolution
Eric Topol, a cardiologist at Scripps Health, delved into the potential of what could be a revolution in medicine.… Read the rest