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A Sales Acceleration & Digital Marketing Blog


Utilizing Paid to Boost Your Social B2B Marketing Strategy

By | April 2, 2014

Social media for B2B can be an effective tool for your lead nurturing strategy by engaging with your target audience and sharing relevant content.  Incorporating paid advertising into your strategy is a great way to further promote and share your content.

Let’s take a moment to look at the opportunities to leverage paid to help boost your social marketing.

Increase content engagement

Promoted posts and tweets are a great way to increase visibility of your content and engagement. … Read the rest


How Sales (and Marketing) Is Like Dating

By | March 31, 2014

Buyers and sellers. Interest in a product/service. Research, consideration, commitment. Closing.

I’m talking about sales and marketing, right? Yes. I’m also talking about dating and relationships: Women are the buyers, men are the seller-marketers.

Before you roll your eyes and stop reading, hear me out. Despite your likely gut reaction (“C’mon, Paul, dating is nothing like marketing!”), the parallels are stronger than you might think. (Plus, I moonlight as a love detective, so you could say I have some experience as a student of human relationships.) Below is a step-by-step illustration of how human courtship mirrors the the 6 standard B2B purchasing phases.… Read the rest


The Story of Your Students

By | March 31, 2014

One thing I love about working with universities is that what they offer is more than a service. They offer a foundation, a lifestyle, a background, an identity and even a home for many of their students. Students aren’t just deciding where they want to learn – they’re deciding who they want to be. And not just where they want to go, but where they want to come from.

So how, as a marketer, can we help you help students make that decision?… Read the rest


It’s National Doctors Day: Reward Your Physicians by Minimizing Negative Reviews & Generating More Patients!

By | March 30, 2014

Every day, more and more people are using the internet to research and find doctors near them. There are several websites out there such as,, that allows users to read user-generated reviews about each of your physicians. According to, who surveyed a total of 4,515 patients, patients are most likely to use online reviews as a first step in finding a new doctor. In addition, Healthgrades is the most popular site for physician reviews, but Yelp is the most trusted.… Read the rest


How to Choose the Right Higher-Education Consultant

By | March 27, 2014

Choosing the right higher education consulting partner is a tough decision. Not only is your financial investment at stake but so is the face and brand of your university. The research process can be daunting, but considering the following questions will help you find your perfect agency partner:

  • What is the agency’s average program return on investment? It’s important to ensure you get as much as possible for every marketing dollar you invest. Decide what your target ROI is, and partner with an agency capable of delivering on that goal.
Read the rest
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