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A Sales Acceleration & Digital Marketing Blog


Who is Dr. Google & Why Every Patient is a Digital Patient [Infographic]

By | June 12, 2014

The ubiquitous “Dr. Google” has allowed patients to be more involved in their own healthcare than ever before. The idea of the engaged patient, through the power of digital, has now become the “empowered” patient.

Let’s walk through an example scenario. When patients start to notice something doesn’t feel quite right, they google their symptoms and make a preliminary diagnosis. These self-diagnosers find a physician with some expertise in their condition and check Google Maps to see who is convenient to their homes or offices.… Read the rest


Giving the Manufacturing Industry an Image Makeover

By | June 11, 2014

To the average person not working in the field of manufacturing, the industry can seem dark, dirty and not “cool” at all. But after spending a number of years writing for the manufacturing industry, I know that this isn’t true at all. In fact, there are a lot of really cool things happening in the industry that people just don’t know about. And this is why I think the manufacturing industry needs an image makeover.

To change the perception of the industry, it means focusing on more than just traditional marketing objectives of presenting the features and benefits of your products or services.… Read the rest


Higher Education Website Design: How to Choose the Right Imagery

By | June 10, 2014

Imagery is one of the first things prospective students see when they arrive at your website or landing page. Even if you aren’t able to hire your own professional photographer, paying close attention can help you make a memorable and accurate first impression on students. Find out how to choose the right images for higher education website design – even if you’re limited to stock photography:

  1. Choose imagery that reflects your school’s brand. This will help your visitors to immediately identify who you are and what you do.
Read the rest

Why All Marketing Is Digital Marketing

By | June 9, 2014

In homage to Senator John McCain’s 2008 presidential run, we are all digital marketers now. We are also all marketers in a digital era, which makes me want to use the word digital less. What, are you crazy, Paul? Your company’s website has that phrase all over it.

Maybe I am, but hear me out.

Just as my colleague Bill Balderaz likes to say “Every patient is a digital patient,” I am proclaiming today that all marketing is digital marketing.… Read the rest


Manufacturers: Are You Attracting the Right Employees with Your Careers Pages?

By | June 6, 2014

Articles abound on the Internet raising discussions on how to attract qualified employees to the Manufacturing fields. Trade schools, four-year colleges and even high schools are offering skilled training programs for individuals interested in working in manufacturing.

Competition for those skilled workers is high among companies looking to bring the best to their business. And with today’s generation searching online for available options, it’s more important than ever that your business’ Careers pages are up to snuff.… Read the rest

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