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A Sales Acceleration & Digital Marketing Blog


Please, No More Marketing Efforts

By | April 28, 2014

There’s a reason why half of Americans say they don’t trust advertisements and 60% have a negative opinion of marketing. The usual suspects are exaggeration, hype or flat-out misinformation and lies. Or it could be on account of confusion and frustration from trying to decipher vague, meaningless language. We’re all guilty of that charge. Just think of how many times you’ve talked or written about (or seen others refer to) marketing efforts.

To this end, I’m putting a moratorium on the word “efforts.” Or, even better, a full-scale ban.… Read the rest


Reflections on Manufacturing Marketing from Fire Dept. Instructors Conference 2014

By | April 25, 2014

Combat Challenge

Fathom participated in FDIC 2014 to support a client, Akron Brass, and gain additional industry knowledge and relationships. Below you’ll see some of the things we learned and people we met.

About the Event
FDIC 2014 was held in early April for its 86th year in Indianapolis, Indiana, with more than 32,000 attendees representing over 55 countries. 800+ exhibitors filled both the Indiana Convention Center and Lucas Oil Stadium to the brim. The opening ceremony included a heart-moving procession of bag pipers.Read the rest


The State of the EDUnion: A Free Higher-Education Marketing Webinar

By | April 24, 2014

There was a bombing at the Boston Marathon, the Affordable Care Act launched an online exchange, the new Pope brought a new perspective, U.S. government hit a standstill, Twitter went public, and the world lost several prominent leaders. 2013 was a big year.

In the digital marketing world, while on an admittedly much smaller scale, we saw as many shakeups last year. In higher education, it’s almost impossible to keep up with the industry’s current events, what they mean for your university, and the newest digital marketing best practices.… Read the rest


Hospital Advertising Tips: Increase Patients with Ad Extensions

By | April 23, 2014

Download Free Hospital PPC Study

According to an article posting in July 2012 by Kaiser Health News, only 150 of 6,000 hospitals were actively using paid advertising (Google & Facebook) to promote their hospital and medical services. It is more than likely that this number has risen as hospitals are seeing the benefits of paid search marketing in driving incremental patients and general awareness.

As competition in this space continues to increase year over year and even month over month, it’s extremely important to that your hospital advertising is standing out from an extremely cluttered search engine result pages (SERPs).… Read the rest


Is Your ‘About Us’ Page Killing Your B2B Marketing Strategy?

By | April 22, 2014

Was your company website’s “About Us” page written as an afterthought, thrown together at the last minute right before the website launched?

Don’t be ashamed if your answer is “yes.” For some reason, many companies simply don’t spend much time refining this section.  Sure, they may spend a countless number of hours and resources defining and refining what they consider the core pages on their website: Their home page, their product pages, and their services pages.… Read the rest

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