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A Sales Acceleration & Digital Marketing Blog

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Why All Marketing Is Digital Marketing

By | June 9, 2014

In homage to Senator John McCain’s 2008 presidential run, we are all digital marketers now. We are also all marketers in a digital era, which makes me want to use the word digital less. What, are you crazy, Paul? Your company’s website has that phrase all over it.

Maybe I am, but hear me out.

Just as my colleague Bill Balderaz likes to say “Every patient is a digital patient,” I am proclaiming today that all marketing is digital marketing.… Read the rest

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Manufacturers: Are You Attracting the Right Employees with Your Careers Pages?

By | June 6, 2014

Articles abound on the Internet raising discussions on how to attract qualified employees to the Manufacturing fields. Trade schools, four-year colleges and even high schools are offering skilled training programs for individuals interested in working in manufacturing.

Competition for those skilled workers is high among companies looking to bring the best to their business. And with today’s generation searching online for available options, it’s more important than ever that your business’ Careers pages are up to snuff.… Read the rest

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Top Higher Education Social Media Mistakes and How to Avoid Them

By | June 5, 2014

Social media for higher ed isn’t just a fun and effective marketing tool; it’s a great way to open up a dialogue with your current and prospective students – to share information and build a community. However, it’s easy to fall into bad social media habits. Here are five common higher education social media mistakes and how your school can avoid them:

1. Not Engaging Your Audience

Social media is not a one-way street; it’s all about the conversation.… Read the rest

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Quantifiable Sexism in the Marketing Industry

By | June 2, 2014

They say the customer is always right, but here’s where I’d say something is wrong. In the Internet marketing industry, women are paid less than men by 20% and undervalued by 21% among clients. And much of the undervaluation is from clients (who are women) rating women’s performance down despite objective evidence to the contrary. Men rate women down, too, but not to the same extent women do. At the same time, women clients rate men reps more highly than men do.… Read the rest

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A Few Good Reasons Manufacturers Should Use PPC

By | June 2, 2014

There are plenty of practical reasons why a manufacturer should use PPC, or pay-per-click marketing, as part of their overall online strategy.   Typically, the challenge we most often hear from marketers is the powers that be don’t understand how it works and are therefore skeptical when it comes to allocating any real budget towards a B2B pay-per-click program.   Here are just a few reasons to try one of the most powerful lead-generation strategies available to advertisers.… Read the rest

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