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News & analysis on digital marketing & analytics


Marketing Automation 101 for Manufacturers

By | November 20, 2013

Is your manufacturing company using marketing automation? Why not? When used properly, nurturing your leads can strengthen your relationship with prospects. Marketing automation can also help shorten the sales cycle by giving you the ability to quickly respond to your customers and potential customers.

There are many benefits to marketing automation, including:

  • “Who is on now” site tracking. See who is on your site on a regular basis. You can even tie this information to specific leads and current customers if they’ve previously supplied their contact information.
  • Read the rest


5 Paid Search Metrics for Schools and Education Companies

By | November 15, 2013

Due to the competitive nature of digital marketing in the education industry and the higher than average costs per click (CPC), whether it be for small local schools or national higher education providers, it’s essential to know which paid search metrics are important to your company.

Cost per lead (CPL) is one of the most recognized measurements, but your school should also focus on these additional paid search metrics for schools:

Cost per Application (CPA)

While CPL is still an important metric, CPA allows us to see how many people actually start the enrollment process.… Read the rest


For B2B Content is Key: Content Marketing Strategies to Drive ROI

By | November 14, 2013

The importance of content marketing can’t be denied. It’s proven to be the best tool for a business to establish a credible, trustworthy image, as well as to establish a successful rapport with potential clients. Of course, any company will benefit from these effects, but this is especially true for B2B companies, which must convince clients to trust them for purchases that are not only major financial commitments, but are crucial to their business’s operations. B2B companies can use content marketing to drive ROI with great success—but it takes work.… Read the rest


Be Smart with Your Holiday Shopping!

By | November 13, 2013

According to the National Retail Foundation, 40% of consumers begin shopping BEFORE HALLOWEEN! In addition, nearly half of the consumers plan to buy holiday gifts online this year (Google). What’s this mean? We’re in the heart of holiday shopping season!

I remember the good ole’ days when I would look all over the house for gifts I was hoping to get for Christmas. One year, I found the Teenage Mutant Ninja Turtles video game (and somehow my mom found out that I found the gift), and she literally returned the gift and I never received it.… Read the rest


Getting the Most out of Your Keyword Data: Pubcon 2013 Takeaways

By | November 11, 2013

Once upon a time, you may have wondered, “Hey, is it possible to know what kind of keywords people are using in Google to get to my site?” And if you were savvy, you’d know you could use Google Analytics to get that information.

I think most of us are aware of the (not provided) chronicles, but if you are not, make sure you read this post on Google’s Secure Search update.

I was fortunate enough to attend Pubcon for the second year in a row, and the key takeaway was that if you are providing your users with crazy, funny, cool, or awesome content, you shouldn’t be too worried about the lack of keyword data because you can measure your success in many other ways.… Read the rest

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