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Fathom's Blog

A Sales Acceleration & Digital Marketing Blog


High-Schoolers Try Digital Marketing: A Fathom Internship

By | July 3, 2014

For two weeks, I worked with two high school seniors who are interested in learning about the digital marketing industry. I’m approaching my year anniversary at Fathom, and I was excited to train the girls, Natalie and Susie, on agency life and the day-to-day routine of a digital specialist at our education marketing agency division.

During the first week, I gave the girls a brief introduction to the PPC, SEO, and Social best practices of the Education team.… Read the rest


PPC Budget Forecasting on the Fly

By | July 3, 2014

It’s Friday afternoon and an e-mail comes through to your inbox from your client:

 “Do you think we can spend an extra $10,000 this month? We have extra budget and would love to see what the numbers would look like if we spent it in PPC . Can you provide me an update by EOD?”

Emails like this can be a blessing and a curse. Of course, you would love to generate extra revenue and opportunities but can you really provide accurate data in enough time so that you can get the rest of your work done on top of these estimates before 5 pm on a Friday?… Read the rest


5 Ways to NOT Write a Good Sales Email

By | July 3, 2014

It’s Thursday morning, coffee is in hand, and email is open. As I begin wading through 38 unopened emails, I realize that 29 are what I’d consider spam. I also realize that I give myself less than 2 seconds to make this judgment. In a split second, I decide whether to delete or save emails for response later, and I find this intriguing. Being in marketing myself, I almost feel guilty not giving these emails a chance.… Read the rest


6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity

By | July 2, 2014

Chances are if you’re reading this blog, you’re in charge of leads for your company. If you’re on the marketing team, you’re likely responsible for delivering quality inbound leads to your sales team. If you’re on the sales team, you’re accountable for new business – and probably don’t care where the leads are coming from as long as they’re hot! If you’ve identified yourself in either of these roles, read on – this blog is for you, and you won’t be disappointed by the tips I’m about to give you.… Read the rest


Feel the Need. The Need for Speed.

By | July 1, 2014

Fans of classic 80’s movies will recognize the quote “I feel the need. The need for speed!” as the rally cry of Maverick in Top Gun. He was a hot-shot fighter pilot, but if you care about the success of your B2B web presence you also should feel the need for speed. 

In a recent Q&A at the SMX Advanced conference Matt Cutts from Google made a deliberate point to say “You really need to be thinking about mobile.… Read the rest

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