It is said,
- If you know your enemy and know yourself, you will win 100 battles.
- If you know yourself and do not know your enemy, you will win one and lose one.
- If you do not know your enemy nor yourself, you will be imperiled in every single battle.
While Sun Tzu applied this wisdom on the battlefield to win wars and conquer enemies, these lessons can be and have been used in industrial marketing to increase qualified leads.… Read the rest
On more than one occasion, I’ve been asked the value of optimizing a university’s site for non-branded search terms. This area of concern is often accompanied by the argument, “Students have a short list of universities that they’re selecting from. If my university is one of them, they’ll search for a branded term to find me.”
While that may have been the case in past years, and even sometimes today, there is undeniably a larger pool of students taking advantage of the information available to them as search engines – and the results they return – evolve.… Read the rest
Every hospital and health care system is significantly impacted by readmission policies mandated by new regulations.
And every facility must implement strategies to reduce the number of costly and unnecessary readmissions.
Join Health Care DataWorks’ Chief Scientist, Dr. Jyoti Kamal, on June 18th at 2:00 pm EST and learn how to better understand planned and unplanned readmissions, and identify patients at risk for readmission.
During this webinar you will discover how to decrease your readmission rates and take advantage of incentives, rather than suffer penalties that can significantly impact your bottom line.… Read the rest
Many B2B companies leave social listening out of their marketing strategies because people aren’t talking about their company online. That’s a major mistake. Whether people are talking about your particular brand or not, keeping abreast of the conversations surrounding your industry provides a B2B company with incredibly valuable opportunities to expand your client base, lessen the impact of any criticisms, and foster greater brand loyalty.
Since many B2B companies don’t get a whole lot of mentions online, they see no benefit in social listening.… Read the rest
Advertising via social media channels can get you in front of a much broader audience. By throwing some money behind your posts (especially true in Facebook, where the organic reach of posts is rapidly declining) you can get more eyes on whatever message you have to share. One important thing to keep in mind is that if you are trying to drive folks back to your website with these promoted posts, make sure your mobile experience doesn’t suck.… Read the rest