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A Sales Acceleration & Digital Marketing Blog

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Consumer Brand Manufacturing Spotlight: Mobile Christmas Failure

By | January 15, 2015

M-commerce fared poorly on Christmas Day last month, at least according to IBM data. How bad? E-commerce sites had 288% higher conversion rates on desktop than on smartphones. Jakob Nielsen broke down the details and significance, stating:

“This fresh data should serve as a wake-up call for e-commerce sites to get cracking on mobile usability, because many customers obviously want to shop on mobile devices.”

And don’t look the other way if you’re not in the e-commerce game; you likely have the same problems Nielsen stated:

  • No separate mobile design
  • Bad general usability
  • Non-compliance with mobile usability guidelines

More numbers that will make e-commerce marketing managers shudder: Average sales to desktop users were $107.72 while mobile users lagged far behind at $88.70.… Read the rest

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How To Write Better, Part II: Classic Style

By | January 13, 2015

Steven Pinker says writers shouldn’t make this book their Bible.

Last week, I wrote about some ways to improve your writing, including a final note to “serve the reader’s purpose clearly and concisely.” This week, after reading a bit about linguist Steven Pinker and his new book, The Sense of Style, I realized this notion can be expanded … and it will change the way you write (or at least enhance what you’re already doing).… Read the rest

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Consumer Brand Manufacturing Spotlight: The Left-Handed Effect

By | January 9, 2015

Yes, that’s me in all my left-handed glory.

As part of the tribe of sinister that makes up 9% of the U.S. population (left-handers), I read Content Square’s new infographic on e-commerce user behavior (PDF) with great curiosity. Oh, sure, the study also looked at how women differed from men and young people from old, but as someone who once had a Franciscan nun put a red rubber corrective sleeve over the base of his pencil at age 9, I found the data on left-handed people most interesting.… Read the rest

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Evaluating a Healthcare Marketing Agency in 4 Questions

By | January 9, 2015

Choosing the right marketing agency can be a difficult decision for any healthcare company. Given numerous challenges (seasonality, innovations) and sea changes (healthcare reform, changing patterns of patient behavior), working with someone that understands your industry as much as you do is imperative.

  1. Do you intimately understand my organization’s challenges?

The agency you want is one well-versed in the challenges of both fostering internal cooperation within healthcare organizations and also handling the external issues they face on a daily basis.… Read the rest

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7 Reasons Your Healthcare Website Content is Just Plain Awful

By | January 7, 2015

It’s easy to tell if your content is failing. A quick look at your traffic numbers, bounce rates, time on page and conversion data in Google Analytics can give you an idea. The sooner you admit that your content needs improvement, the sooner you can start an overhaul.

So let’s say you’re fully aware that something is wrong. There has to be a reason, right? Yes – and it can be any one (or more) of the below:

Nobody can understand your content (except medical professionals).… Read the rest
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