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News & analysis on digital marketing & analytics

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Don’t Let Your Prospects Be Like the Relatives You Only Think About When You See Them

By | November 26, 2013

You may be traveling to see family this Thanksgiving holiday. Chances are you are going to see a relative that you have not seen since last year or even longer.  And, let’s be honest, you may have not thought of this relative since the last time you helped do the dishes together.  It is also likely she has not thought of you, either.  When the contact with someone is this infrequent, it is awkward to strike up a conversation.… Read the rest

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10 ‘Tweetable’ Quotes from Dreamforce ‘13

By | November 26, 2013

If you’re missing Dreamforce already, it’s not too early to reminisce on last week’s festivities. With plenty of insightful sessions and notable speakers, we were left last week feeling inspired by the new technology and ideas for marketing & sales alignment.

To keep the inspiration going, we’ve compiled some of the best (and most shareable) quotes from Dreamforce 2013 speakers.

“We want to see everyone happy, healthy, and successful – and doing cloud computing.”
-Marc Benioff, Salesforce.com CEO

Tweet this!Read the rest

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How to Engage Students on Holiday with Higher Ed Marketing

By | November 25, 2013

It’s that time of the year:  the holidays are approaching rapidly, as they always seem to do. For most of us that means relaxing, spending time with our family and friends, and overeating. For higher education institutions, however, the holidays can be a time of confusion. Campus is empty, halls are quiet and students are scattered across the state – or nation.

However, the holiday season provides an opportunity to use higher ed marketing to build community.… Read the rest

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Breaking Down 5 Buzzwords from Dreamforce

By | November 25, 2013

If you weren’t at last week’s Salesforce.com Dreamforce conference in San Francisco, I will tell you what you missed (besides endless parties … er, networking opportunities) and why it’s important. First off, with nonstop stimulation and fantastic food, drink, people and learning, sensory overload was the norm. But this post is not about the excess, Green Day, or my personal travel details. I don’t think that helps you very much. The conference is certainly a spectacle.… Read the rest

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How to Use Marketing Automation for Your Student Recruitment Plan

By | November 21, 2013

Prospective students are no longer impressed by a one-size-fits-all newsletter e-blast. Your students are sophisticated, have an overwhelming amount of information at their fingertips, and they have a lot of schools to choose from. They need a carefully planned student recruitment plan, and we’ve found that it comes in the form of marketing automation.

For Prospective Students

With marketing automation, prospective student nurturing becomes a science of behaviors and targeted interests and needs. The first step of this science is to categorize your prospective students into one of the following stages: research, consider, and commit.… Read the rest

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