I couldn’t be more excited about the impact of technology on the business of healthcare, and the explosion of startups that are just now hitting the market. This revolution is being led by innovative entrepreneurs who understand the intersection between healthcare and technology and create new consumer products that allow for self-measurement, self-quantification, and self-management. (A big thanks to David Blair, head of Google’s Healthcare practice, for turning me on to these companies.)
In June, Fathom started an Associate Development Program, or “ADP” for short. The ADP is designed to train interns for 6 months on a track that ultimately leads to full-time employment. Their experiences will be chronicled on the blog as they learn about the ins and outs of marketing and analytics. Read previous editions in the ADP archive.
In this 5th edition, the “associates” talk about their most challenging projects.
“I think the most challenging project I have been assigned at this point is putting together a URL chart for content covering the entire 3rd quarter for one of our clients.… Read the rest
Last week, Fathom’s own Stephanie Pflaum took part in a PR Newswire webinar that reviewed the evolution of the press release. It also revealed “new school” creative uses for press releases, and discussed ways press releases have driven business results that matter.
Noted as the most popular PR Newswire webinar to date, there were close to 1200 attendees and at one point, the topic was even trending on Twitter!
Pflaum, an online marketing specialist, spoke on the subject of the “digital funnel” and the roles that press releases play in each stage – acquire, convert and nurture.… Read the rest
On Pinterest, it’s all about wellness … in terms of what healthcare topics its audience is interested in. Case in point: iHealthBeat recently quoted Jessica Maki of Brigham and Women’s Hospital saying that the hospital’s two most popular boards are about healthy recipes and parenting. (See “Health Care Organizations Turn to Pinterest To Connect With Community, Boost Brand.”)
Women constitute a majority of the Pinterest audience, with a 5X greater likelihood to be users over men (via Pew Internet and American Life Project).… Read the rest
Chances are, if you have a Google+ profile, the URL looks like something this: https://plus.google.com/105943842081170260233/posts. This URL doesn’t identify at all with your brand, and it’s certainly not optimized. If you browse Google +, you’ll notice that many “larger” brands have vanity URLs for their Google + profiles. However, if you search Google for instructions on making this happen, you’ll find that (up until this blog post) there has not been an easy-to-find, straightforward answer documented.… Read the rest