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A Sales Acceleration & Digital Marketing Blog


Tying Digital Student Recruitment to Your SRM

By | January 22, 2015

The world of student recruitment is changing. In order to compete and win in the student recruitment race colleges and universities must find new and innovative ways of recruiting more ideal candidates. The best recruiters use the power of digital student recruitment to drive the ideal student body mix, with target enrollment numbers and improved discount rates. How are they doing it?

They’re tying sophisticated digital student recruitment to SRM, also known as student relationship management.… Read the rest


Marketing Confessions: Numbers Sometimes Lie (Shh, Don’t Tell Anybody!)

By | January 21, 2015

Let’s talk investing. [Warning: The following is in no way intended to be construed as financial advice. Please consult a licensed financial advisor for your particular needs.]

I’m starting with a premise: Marketing is an investment. We’re all in agreement, right? Great … let’s carry on.

The vocabulary of investing includes terms like appreciation and depreciation, assets and liabilities. In reality, marketing, just like exceptional customer service, is a potentially appreciating economic asset upon which investment is often not immediately measurable.… Read the rest


The Future of Patient Engagement in Healthcare Marketing

By | January 20, 2015

Americans today are seeking more healthcare knowledge and information outside of the doctor’s office. For example, according to a study by TeleVox and Kelton Research83% of Americans don’t follow treatment plans given by their doctors exactly as prescribed and almost half feel they would follow these plans if they received encouragement and coaching between visits. Even when patients are seeking more interaction, 50% of healthcare professionals believe their job begins and ends during regular office visits.… Read the rest


The Right Way To Spend Millions on Senior-Living Advertising

By | January 16, 2015

The Fathom Healthcare team has had the privilege of running paid advertising for several different major senior-living and assisted-living community organizations. I know what you’re thinking: Why would anyone be excited to target senior citizens in need of long-term care? Well, this is actually a very fast-growing industry. According to Google, the senior population (of 65+) will grow nearly 100% from 46.2 million in 2013 to 92 million in 2060. This population explosion means more and more seniors will need care, especially as advances in medical technology and lifestyle changes allow them to live longer.… Read the rest


Fathom Education Awards $4,000 Scholarship to KSU Nursing Student Emma Hill

By | January 16, 2015

Emma Hill, a nursing student at Kent State University, was recently awarded the first Fathom Fund Scholarship for Purpose-Driven Students. Launched by Fathom Education in 2014, the $4,000 scholarship is awarded to one undergraduate student who impacts his or her community and has goals to make a difference.

Although our Scholarship Committee received 50 applications, Emma stood out among the candidates. While she pursues her nursing degree, Emma also makes time to volunteer and to run her own pet care business.… Read the rest

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