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News & analysis on digital marketing & analytics


This Year's Cyber Monday Results Are Making History

By | December 4, 2013

Internet retailers are breaking records in 2013. Shoppers spent an estimated $2.29 billion on Monday and according to Internet Retailer, it is the most spent online for any single day in history.

Last year, when we discussed Cyber Monday and the big lesson of mobile searches and purchases, we anticipated this growing in the next year. And the results from this year’s Cyber Monday show that it definitely has. Below are some stats that back up mobile’s hold and growth in the retail industry on their biggest online sales day of the year.… Read the rest


Dreamforce Recap 2013: 7 Key Call Metrics that Will Accelerate Sales Revenue

By | December 4, 2013

Howard Brown, CEO of RingDNA, kicked off Dreamforce with a session on 7 Key Call Metrics that Will Accelerate Sales Revenue. At Fathom, we’ve used call tracking services for years – both for ourselves and our clients – so we realize the importance in qualifying phone calls just like any other lead. However, this session took call tracking a level deeper – exploring the opportunity to tie both inbound and outbound calls into directly using RingDNA.… Read the rest


How to Make Blogging Easier for Education Marketers

By | December 3, 2013

Marketing a college by maintaining a blog should be simple. After all, blogging is about answering questions, and current and prospective students will always have questions about admissions, financial aid, programs, campus events and so on.

But the problem with education blogging isn’t finding topics to write about. The problem is finding the time and resources to publish quality posts once or twice per week.

Unfortunately, short articles on generic topics aren’t going to cut it.… Read the rest


What Van Damme Teaches Us About Manufacturing Marketing

By | December 2, 2013

Just a few weeks ago, Jean-Claude Van Damme probably wasn’t the first person who came to mind  if you were considering how to successfully market a manufacturing company.

All of that changed, though, when Volvo released a popular commercial that shows Van Damme doing the splits while balanced on the side view mirrors of two backwards-traveling trucks.  The video was meant to illustrate the stability of Volvo’s patented dynamic steering, and it has been viewed on YouTube tens of millions of times.… Read the rest


5 Marketing Stats for New Business in 2014

By | November 29, 2013

OK, so I’m a liar. You will actually find 7 stats below, but 2 of them are closely related to the 5 main ones, and 5 seems like a tidier (if not cooler) number for this list. Please forgive me.

I’ll begin this not with a stat, but a statement from an IBM report:

CMOs in outperforming organizations invest more effort in capturing and using data to foster customer relationships. (IBM: “From Stretched to Strengthened,” 2013)

Let’s examine this closely: outperforming organizations invest more in capturing and using data.… Read the rest

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