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A Sales Acceleration & Digital Marketing Blog


Giving on the Green: A Charity Golf Outing for Education

By | June 19, 2014

At Fathom Education, we’re hosting our first Giving on the Green charity golf outing, to be held on Friday, August 22nd, 2014 at Mallard Creek Golf Club in Columbia Station, Ohio.

We’ve chosen Open Doors Academy and Mary’s Meals as this year’s golf outing beneficiaries. Open Doors Academy is located in Cleveland, Ohio and was started in 2002. It focuses on providing best-in-class out-of-school enrichment and leadership training for adolescents. Mary’s Meals, also founded in 2002, is an international meal program.… Read the rest


Know Thy Competitor: Using Adwords Auction Tool to Assess Competition

By | June 18, 2014

It is said,

  • If you know your enemy and know yourself, you will win 100 battles.
  •  If you know yourself and do not know your enemy, you will win one and lose one.
  •   If you do not know your enemy nor yourself, you will be imperiled in every single battle.

            -Sun Tzu

While Sun Tzu applied this wisdom on the battlefield to win wars and conquer enemies, these lessons can be and have been used in industrial marketing to increase qualified leads.… Read the rest


Higher Education SEO: The Case for Higher-Ed Non-Branded Site Optimization

By | June 17, 2014

On more than one occasion, I’ve been asked the value of optimizing a university’s site for non-branded search terms.  This area of concern is often accompanied by the argument, “Students have a short list of universities that they’re selecting from. If my university is one of them, they’ll search for a branded term to find me.”

While that may have been the case in past years, and even sometimes today, there is undeniably a larger pool of students taking advantage of the information available to them as search engines – and the results they return – evolve.… Read the rest


Managing Readmissions: The Key to Impacting Your Bottom Line [Free Webinar]

By | June 16, 2014

Every hospital and health care system is significantly impacted by readmission policies mandated by new regulations.

And every facility must implement strategies to reduce the number of costly and unnecessary readmissions.

Join Health Care DataWorks’ Chief Scientist, Dr. Jyoti Kamal, on June 18th at 2:00 pm EST and learn how to better understand planned and unplanned readmissions, and identify patients at risk for readmission.

During this webinar you will discover how to decrease your readmission rates and take advantage of incentives, rather than suffer penalties that can significantly impact your bottom line.… Read the rest


Tune In or Drop Out: The Benefits of Social Listening for B2B Companies

By | June 16, 2014

Many B2B companies leave social listening out of their marketing strategies because people aren’t talking about their company online. That’s a major mistake. Whether people are talking about your particular brand or not, keeping abreast of the conversations surrounding your industry provides a B2B company with incredibly valuable opportunities to expand your client base, lessen the impact of any criticisms, and foster greater brand loyalty.

Since many B2B companies don’t get a whole lot of mentions online, they see no benefit in social listening.… Read the rest

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