Most business officers at colleges and universities are wading through budgeting and compliance discussions for next year’s incoming class. If marketing budgets are top of mind at your higher-ed institution, review the big trends featured in our 2014 EDU Standard for the latest industry updates.
Hummingbirds, Pandas and Penguins
According to Google, there were 15% more searches for higher-education-related queries than in the previous year. While it’s no surprise that more of the college selection process is happening on digital channels, what is surprising is how much the nature of the search experience has changed in the last 12 months.… Read the rest
Everyone knows it’s cheaper to keep a current customer than to acquire a new one, and since it only takes a few seconds for a consumer to find your competition online, it’s important to nurture your customers and give them a reason to stay loyal to your brand.
Automated email campaigns are a great way to reach your customers at critical times in the customer lifecycle: From the time they opt in to your emails, through their first purchase and as soon as they appear to become un-engaged.… Read the rest
How can you transform your company from an entity that simply manufactures a product into a company that people look up to in the very same way that generations have been drawn to Superman, Spiderman, or Luke Skywalker?
The answer: By choosing a purpose far bigger than yourself and forging forward no matter the obstacle.
The thing is we don’t look to Superman as our hero because he beats up bad people or Spiderman because he stops a bank robber or even Luke Skywalker simply because he blew up the Death Star.… Read the rest
After a long winter, everyone looks forward to spring and the warm weather it brings. People clean their house, dust off the patio furniture and ready their gardens to grow. For everyone with a website and Google Analytics, it is time to do the same – clean out the old, get rid of the dirty data and get ready to grow.
Clean Out the Old
Goals – are they up to date? Are the goals converting?… Read the rest
All the cool kids are doin’ it. That’s right, they’re using marketing buzzwords. And every once in a while, I feel compelled to save the English language (or at least my sanity) … and more precisely, the language of my profession. I’m feeling feisty today, so let’s dive right in.
Marketers these days have this knack for using buzzwords to the point of insignificance. If there’s one thing I hate, it’s when good words get destroyed, or when anything is not explained accurately, especially if it relates to my job or what I hope customers will pay for to keep me employed.… Read the rest