The holidays can be a joyful time for those manufacturers who get all the items ticked off their wish lists. How many of the following 19 elements are you confident about? Besides the new reseller tracking tool from The Search Monitor, few other things are likely to make consumer brand manufacturers happier than the following these days:
1. Amazon optimization leading to higher rankings and leapfrogging of competitors who undercut on pricing.
2. Direct-to-consumer (DTC) e-commerce channels (Fact: 76% of companies going this route report meeting or exceeding revenue targets; others predict the DTC online channel will be “the highest generator of sales revenue within two years”).… Read the rest
Last month, Shinola, maker of various Detroit-built items like bikes, watches and leather goods, responded to growing international demand by launching a European e-commerce site in order to provide consumers “direct access to all of its products,” in the words of CEO Steve Bock. The new site will cater to people living in Austria, Belgium, France, Germany, Italy, Luxembourg, The Netherlands, Spain and the UK with 6 different languages.
Two things are particularly interesting about this move to get its European e-commerce shine on:
1.) It signals to brand manufacturers the importance of having awareness of global consumer demand for American products.… Read the rest
The sales funnel varies for each industry. For B2B industries such as manufacturing, navigating the sales funnel can be a longer process than the B2C sales funnel. Plus, in the traditional B2B sales funnel, contact with a salesperson was necessary at an early stage. Now a simple Google search can get this job done, and sales is not contacted until the final stages of a purchase. So, manufacturing marketing has changed along with its sales funnel stages.… Read the rest
It’s pretty rare that a person can say they’ve had all good experiences with every brand or product they’ve tried. There’s usually a bad experience that sticks out in your mind like a sore thumb, one that enraged you so much you swore you’d never use that brand again. Believe it or not, that anger provides the perfect opportunity for a business to prove their customer service, and sometimes gain a brand advocate.
What if that was your brand or product and that customer is now spouting awful reviews about how much you suck?… Read the rest
Jimmy Choo Limited, a company known for designer stilettos and luxury accessories, is going public and expanding e-commerce investment. In addition to completely retooling its e-commerce platform, the company will also invest in a resource planning system from SAP, a product life cycle management system, and a new warehouse. These investments are intended to help the company realize an “omnichannel client offering in the medium term.”
Helping to fund these new ventures will be a listing on the London Stock Exchange the company announced in September.… Read the rest