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A Sales Acceleration & Digital Marketing Blog


Hero Conference 2014: Key Learnings in Paid Search

By | May 2, 2014

Thanks to Aimclear for the blanket! :)

I was privileged enough to attend HeroConf in Austin, Texas for the first time. This was HeroConf’s third conference hosted by PPCHero and Hanapin Marketing. I have attended several conferences in the past including SES and SMX Advanced; however, this was the first event that I’ve attended which was 100% PPC.

The conference was two days long with a keynote speakers that opened and closed each day. They were phenomenal.… Read the rest


6 Tips to Help Your Hospital Succeed on Pinterest

By | May 1, 2014

Since its launch in 2010, Pinterest has become one of the fastest growing social media channels out there. Pinterest currently boasts 70 million+ users and over 30 billion pins. In 2013 alone, Pinterest experienced a 58 percent growth, according to a recent report by ShareThis, and outpaced the growth of Twitter and Facebook in Q4.

Many digital marketers may assume their retail and hospitality clients are the only ones that will find success on Pinterest, but hospitals and other healthcare-focused brands can also thrive.… Read the rest


PPC Hero Conference 2014 (Recap)

By | April 30, 2014

This year’s PPC Hero conference lived up to its claim of being “more than just sessions and soundbites”. It truly proved to be a place where innovative, creative minds gathered (in the heart of Austin, Texas) to talk shop, share successes and strategize on ways to stay ahead of the digital marketing curve. With more than 40 in-depth speaking sessions from 65 digital marketing experts, attendees from all industries (e-commerce, education, b2b, marketing) were enlightened.

Fathom was proud to have one of our own paid search experts, Alexa Feckanin, lead a session on “The Power of Enhanced Sitelinks: Bing / Yahoo.” (You can download her presentation here).… Read the rest


An Admin’s Take on Spring ’14 [Review]

By | April 30, 2014

The word on the street is ‘salesforce1!’ With Spring ’14, has yet again dazzled us with a fantastic new release of salesforce1 mobile, platform, connected and social communities.

What I like about this release is that Salesforce is recognizing that connectivity for the sake of connectivity is not enough. What is behind the connectivity—our customers—is what drives our success and gives us an edge. We integrate, automate and streamline to form personalized relationships with our customers; connectivity is simply part of the process.… Read the rest


Social Advertising Trends in 2014

By | April 29, 2014

As many social media networks have made the switch to public ownership, the pressure to advertise while simultaneously providing a pleasant user experience has become greater. Networks such as Pinterest and Instagram, both of which introduced ads late last year, thrive off of photo- and video-based interaction from their users, which makes it easy to forecast advertising success in the future, as ads blend seamlessly into their content. However, on the opposite end, Twitter promoted tweets have primarily been a bother for many users.… Read the rest

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