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A Sales Acceleration & Digital Marketing Blog


Know Thy Market: The Secret to B2B Lead Generation

By | May 23, 2014

Before you can say, “If you build it, they will come,” you actually need to know a lot about ‘they’ before you can expect results. That is the ONLY way you should begin building something with an expectation of success, you better know what ‘they’ want!

This is a common mistake that web marketers sometimes gloss over. Yes, the web has tremendous flexibility and can be updated at the drop of a hat. But there is value in creating a solid marketing message and strategy before you initiate your campaigns and testing.… Read the rest


Google Rolls Out Panda 4.0 and Payday Loan 2.0

By | May 22, 2014

Tuesday, Google confirmed the launch of two updates, Panda 4.0 and Payday Loan 2.0. This followed a weekend of heavy speculation due to some major signals that an algorithm update was coming.

Matt Cutts announced, via Twitter, that Panda 4.0 launched while Search Engine Land confirmed the Payday Loan 2.0 update. So, what impact will these updates have?

Payday Loan 2.0 began rolling out over the weekend and will target “very spammy queries” usually associated with excessive web spam.… Read the rest


Infographic: Email Marketing Tips for Retailers

By | May 21, 2014

Email marketing is still one of the most valuable things you can be doing to drive conversions on your site. In fact, 66% of online consumers made a purchase because of email marketing messages. In this infographic we will walk you through the 6 email marketing steps, some interesting email facts, and finally 7 ways you can improve your email design.

Have you recently improved your email marketing campaigns? What did you do? What was the result?… Read the rest


3 Common Hospital SEO Mistakes

By | May 21, 2014

As a hospital website, you likely have the same goals as your competitors. You want to rank well in search engines for local terms about hospitals. You want it to be easy for patients to find information about your physicians. Finally, if you provide cancer care, you’d better rank #1 for “cancer care [insert city]” right?

At Fathom, we work with a lot of different hospitals, and have noticed that despite these common goals, hospitals also make common mistakes.… Read the rest


Real SEO, or How You Know When It’s Wrong

By | May 19, 2014

Once upon a time (2006), Jason Calacanis, entrepreneur and founder of the “human-powered” Mahalo search engine, famously declared SEO “dead.” Back then, social media networking was just starting to take off as a widespread mainstream and corporate marketing phenomenon. Of course, everybody at the conference where Calacanis uttered those immortal words was immediately outraged and even debated this argument with their colleagues around the water cooler after returning back to work.

Today, we’ve become accustomed to hearing numerous people utter some variation of these words (including Fathom’s Brad Miller) and seen SEO go through enough transformation and reputation swings from black magic ranking secret sauce to “It’s all about the content” that we’d no longer be shocked by the bold Calacanis proclamation of 8 years ago.… Read the rest

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