A common question we get here at Fathom is, “I have a LinkedIn page–now what?” With over 230 million users, LinkedIn has solidified its place as the world’s leading network for professionals, and taking advantage of this enormous market is key for businesses today.
Just having a personal or business page on LinkedIn is a great start, but there are many ways to make your presence on LinkedIn count for much more. Here are a few ideas we suggest to our clients:
- Post early and often.
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As one of the largest marketing agencies in Cleveland, Ohio, Fathom is proud to take on certain responsibilities as they pertain to the city—hiring & attracting new talent, growing new business leaders, fostering an environment of innovation, and most importantly, giving back to the community we’re so proud to be a part of.
In the spirit of continuing our involvement in Cleveland’s growth, Fathom is proud to announce its new partnership with the Greater Cleveland Partnership (GCP).… Read the rest
Good news for patients and healthcare IT companies alike: A report released yesterday from the Agency for Healthcare Research and Quality (AHRQ) ties specific health IT tools to improved health outcomes (via iHealthBeat).
The report gets into the details of 24 of AHRQ’s funded projects’ shared goals of:
- Improving care quality through clinician use of health IT
- Using health IT to create patient-centered care
- Measuring quality with health IT
- Enabling “ambulatory care patient safety proactive risk assessments”
The Ambulatory Safety and Quality Grant program has since 2006 put $25.8 million towards innovative programs that will link physicians’ electronic health record systems with community data exchanges.… Read the rest
Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “the gun will be there”). This space immortalizes their accomplishments for the world to see. I hereby present the 19th edition of Core Value Stories:
- Everyone a Leader, Kelly Krasuna (pictured, right) — For recently doing a wonderful job identifying new strategies for clients and finding answers to complex questions.
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The question: “Should I be worried if a couple of sites that I don’t want to be associated with are linking to me?”
Matt Cutts, the head of Google’s Webspam team, addressed this common question last week with the short video below.
Like Cutts said in his video, it’s important to take all of the appropriate steps to remove low-quality links, including reaching out to the site directly. If you still aren’t able to get the site to remove the links, you need to disavow these links.… Read the rest