A recent report from The Creative Group shows 73% of U.S. advertising/marketing executives say their organizations plan to maintain their current staffing levels in the 2nd half of 2014. Alternative plans for the 2nd half of 2014 include:
- 12%: Expand staff
- 12%: Freeze hiring
- 3%: Reduce staff
First, let’s note that if only 3% plan on cutting staff, that’s good news for marketers everywhere … assuming they’re doing their jobs well. And the fact that almost three-fourths of these execs want to maintain the status quo, in addition to 12% expanding, is very favorable news overall.… Read the rest
If your current send list includes recipients in Canada, the new anti-spam legislation (taking effect tomorrow) is something you’ll want to become familiar with. Companies who knowingly mislead recipients with false sender information could be looking at pricey fines in the millions and even criminal charges.
The consent to send emails can basically be divided into the 3 categories outlined below.
1. Does not require consent. This is the case if:
- The recipient requested a quote or estimate.
… Read the rest
You spend a good chunk of time creating a fantastic piece of content for your B2B audience. You publish it, tweet it out and post it on LinkedIn. It gets some initial views, then fizzles out within days.
Does this sound familiar to you?
Creating and publishing B2B content that flares so bright it continuously catches eyes can be a challenge if you’re not taking the right steps. Don’t let any piece of content go to waste before it reaches its full potential.… Read the rest
According to an annual study conducted by UCLA’s Graduate School of Education & Information Studies, financial aid is a top concern among incoming freshman and their families. A few key results found by this survey include the following:
- 75.5% of students surveyed were accepted to their first-choice college but only 56.9% decided to enroll. Over 62% of the students who chose to
attend elsewhere said that they were offered a better financial aid package by the school that was ultimately chosen.
… Read the rest
As the graphic suggests, very few people will actually look past the first 3 organic listings of the search results (especially since most search results will contain 1 – 3 paid ads before the organic listings) … let alone go all the way to the 2nd page, which only about 1% of searchers do.
So, it’s essentially first page or nothing, and the first page is very competitive.
Here are a few tips on how to make it to the big leagues of page 1:
How To Make it to the First Page:
1) Prioritize the right things (user experience, relationships and quality)
2) Implement on-site SEO fundamentals
3) Create unique, high-quality content
SEO professionals have no problem optimizing on-site content, adding image ALT attributes, structuring blog posts, or fixing title tags—that’s the easy part—but making it to the first page (especially the first 3 positions) usually requires much more strategy and time.… Read the rest