Building relationships through blogger outreach is a great way to gain traffic to your site and shares or mentions of your brand online. However, blogger outreach is rarely a “one size fits all” scenario. Follow these best practices to get the most out of your outreach efforts.
Before you type your first word, you need to know who you are reaching. Make sure the bloggers you’re pitching to would actually be interested in what you’re offering.… Read the rest
Aaron Hurst speaking at Fathom, 4.8.2014
Does your organization have a purpose? Does it shine through in your marketing? Do your customers feel it in their guts and believe in it? With a hat-tip to Aaron Hurst, founder of Taproot Foundation and author of The Purpose Economy, I’ve been inspired to add a marketing layer to what he calls “working with purpose” … you could call it marketing with purpose. (Original, right?)
The consensus of today’s marketing leaders is that the Web-driven shifts in the buying landscape give the intelligent marketer (or at least, the one who wants to survive) no choice but to be authentic and helpful.… Read the rest
Sitelink extensions are the easiest and most common type of extension to include in your ads. Not only do these extensions help take up more real estate on the page to improve your CTR by 10-20%, they also have an impact on your ad rank. Previously, ad rank was calculated by using your max CPC bid and Quality Score. It now factors in ad extensions and formats.
For this reason alone, you want to make sure you have at least six active sitelinks set up for desktop, but also four active sitelinks for mobile.… Read the rest
Measuring social impact on a retail client is one of the hardest things to do. There are a lot of different metrics that you are able to track but creating a direct correlation between those and actual revenue to the business is tough. Many companies today get caught up in the ways to increase engagement and not the value associated with that engagement.
The first thing you need to do with social channels is set up goals.… Read the rest
The life and times of a sales rep, in my experience, can be best described as a roller coaster marathon. The highs are high and the lows are low, but one thing is for sure … it doesn’t stop. Regular traditional and old-school prospecting techniques are pretty much dead, and us hunters must take a more creative approach to connect. When we do get the opportunity to communicate our “message,” which is rare, we must take full advantage of what is usually a 10-second window to pique their interest and capture their attention.… Read the rest