Fathom Blog
News & analysis on digital marketing & analytics
Engage B2B Technology Decision-Makers with Social Media
For the B2B marketing executive, social media is routinely left absent from their marketing plans – with many believing that its practice should be restricted to the B2C environment. Recent research, however, is proving this reasoning to be false.
Social media is used by technology decision-makers to gather research information, seek problem-solving advice from their peers, and find recommendations on products and services. During these decision-makers’ research process, 93% visit online social communities and more than half are contributing to these communities, according to TechTarget’s report “Similarities in Brand Consumption of IT and Personal Technology.”
Your online content should be easily shareable on a variety of social media sites.… Read the rest
Category: B2B, Social Media, Technology Industry
Do You Know the #1 Rule of Healthcare Content Marketing?
Before developing any content for your healthcare company, what is the one need-to-know piece of information you should have? Is it how many pieces of content to create? What your content delivery venue will be?
No. The number one rule of healthcare content marketing is know your audience.
The most promising way to ensure your content is effective and appreciated by your website visitors is to thoroughly understand what those visitors are looking for. Knowing your audience is the first step to any successful and influential content strategy.… Read the rest
Comment: Feel free to share your thoughts.
Category: Content Creation & Strategy, Healthcare Industry
Who Follows Healthcare Providers on Social Media
Surprise! The biggest followers of clinics and hospitals on social media are young adults, specifically those from ages 18–24. According to a recent Russell Herder survey of 1,000 U.S. adults (via iHealthBeat), they follow at a rate of 21.1%, which almost doubles the rate of the 25–44 age group.
The accompanying chart illustrates by age group, What percentage of U.S. adults follow a healthcare provider on a social media website?
What does this mean to hospital marketers?… Read the rest
Email Marketing Tips for Higher Education
Many high school students check their emails on a daily basis. With more and more students researching colleges and applying online, it is important to reach out to them with information when they are in the beginning stages of their college search process. Remember not to overwhelm these prospective students with too much information, though.
Students follow a path of researching, considering and committing to a college. When students begin their search, they often don’t know where to start.… Read the rest
The Lesson From Cyber Monday 2012: Go Mobile or Go Home
It was good to be an Internet retailer on Cyber Monday. Internet sales jumped to $1.98 billion, up 30.3% from last year, making it the biggest online shopping day ever. What made 2012 unique wasn’t just the sales, it was the emergence of mobile shopping. Here’s how it all went down:
- 1 in every 4 dollars spent online were from mobile shoppers on tablets or smartphones.
- Tablet sales are rising. Amazon reported a one-day record for Kindle sales thanks to a $129 price point for the Kindle Fire.
