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A Sales Acceleration & Digital Marketing Blog


3 Tips for Using Reddit for Market Research

By | October 3, 2014


Reddit is notorious for being “anti-marketing” with self-promotion being one of the easiest ways to get yourself blocked (or worse seen as a total “newb”) on their many forums. Although Reddit may not be great for sharing the content you create, it can be a good tool for researching your target audience, and finding new ideas to start creating content. As I’ve begun to use Reddit more (and start to feel less like a “newb” myself) I’ve found 3 things that seem to work well when using the platform for research purposes.… Read the rest


Fathom Poised To Learn, Grow from Dreamforce 2014

By | October 2, 2014

The biggest sales conference (or conference, period?) in the land is only a couple weeks away, and we at Fathom are very excited. Dreamforce 2014 promises to be the usual extravaganza of sales-marketing knowledge, networking and late-night parties. As enthusiastic users of Salesforce both internally and as consultants to other companies, we hope to expand our growing knowledge of how to use the platform to grow revenue more quickly (with sales acceleration services) and enhance the professional development of an organization.… Read the rest


4 Paid Content Promotion Tactics for Manufacturers

By | October 1, 2014

You know your manufacturing audience. You spend three hours carefully crafting a piece of content you know your audience will love. Finally, the time has come to hit ‘publish’ and, as you do, you can’t ignore the flutter of excitement in your stomach.

Deep breath. It’s out there. It’s live. So now it’s time to sit back and watch it take off.

The only problem is, it doesn’t take off. After one push through social media and a few days, engagement is low.… Read the rest


What You Need to Know About Hospital Retargeting

By | October 1, 2014

Site retargeting is a very common and effective paid advertising strategy. Its popularity has increased significantly year over year as you can see from the Google Trends data below and it’s beginning to capture a larger chunk of advertisers marketing budget.

Before I discuss remarketing as it relates to hospitals and treatment centers, let’s go over the basics just so everyone is on the same page.

How Does Retargeting Work?

JavaScript code is installed on your web site.… Read the rest


3 Reasons People Might Hate You, Your Marketing, and Your Brand

By | September 30, 2014

3 Reasons why people might hate you, your marketing, and your brand:

1.)    Your extreme excitement about your product gives you the delusion that everyone must be your audience.

2.)    Everything about you is “shotgun” instead of ”honey.” You’re forceful, unsolicited, loud, and interruptive instead of sweet and inviting.

3.)    Ultimately, you care more about your goals than the interests, feelings, and needs of your audience.

If you felt that any of the above describes you, your audience likely hates you.… Read the rest

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