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A Sales Acceleration & Digital Marketing Blog


Health Systems’ New Best Friend: Google AdWords Review Extensions

By | August 18, 2014

Out of all industries, reviews and overall reputation are most important to the healthcare industry. Sure, if I’m buying a new flat screen T.V., I’ll check reviews online. But buying a crappy T.V. vs. choosing a hospital that is not the best fit can have drastically different outcomes.  As you are aware, we trust hospitals with our lives and the lives of our loved ones every single day. Therefore, prospective patients and caregivers research which hospital is best for them before making a decision as to where they will seek treatment.… Read the rest


Laws of Marketing Power: Play to People’s Fantasies

By | August 18, 2014

“There is great power in tapping into the fantasies of the masses.”

–Robert Greene, The 48 Laws of Power

Fantasies grip us. They transport us from the harsh realities of day-to-day life, and marketers know how products and services with compelling stories can fuel demand. Buyers can imagine and feel the same results. Satisfy people’s need to be transported from the mundane, and you are well on your way to creating brand affinity. Unlocking the imagination and striking deep chords not only captures attention (Law 6), but also creates sympathy—people will want to be associated with the elemental pull of the ideal.… Read the rest


5 Steps to Launching Your First Product on Amazon

By | August 12, 2014

About 80 million people visit Amazon each month with (mostly) the intent to buy. Amazon gives you the platform to get your product(s) in front of these potential buyers who might not have heard of you. In this post I will walk you through creating an Amazon Seller Account as well as launching your first product.

1. Create your Amazon Seller Account

Go to and click “Register Now” to start your new account.

You have two options and the only difference is the pricing structure.… Read the rest


Higher-Education Marketing Strategies: Stop Thinking about Leads and Start Thinking about Students

By | August 12, 2014

Higher-education marketers, I have some tough love for you. Stop thinking about Google’s algorithm. Stop thinking about lead aggregators. Stop thinking about Facebook’s Edge Rank.

Start thinking about your students first.

As more and more prospective students turn to non-branded search to answer the questions they have in their journey to enrollment, the colleges that win big at the end of the day are the ones who meet the needs of the prospective students searching for information and help them through to enrollment.… Read the rest

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