I recently spoke at HeroConf in Austin, Texas about the Yahoo! Bing Network and why to use their extensions. Now, I know I already wrote about ad extensions in the past and how schools can leverage them in paid search – but I didn’t explain the advantages and struggles we see with this engine specifically. Here’s a recap of my presentation so you can find out why they’re important and what to expect after implementing.
In the graph above you can see the bars to the right show what your CTR could look like if you add extensions.… Read the rest
Are backlinks the major part of your SEO strategy? If they are, it may be time to reconsider. Matt Cutts, Google’s head of search spam, said in a recent video that backlinks will become less of a ranking factor over time. This isn’t much of a surprise since, for a while now, we’ve known Google has been moving towards focusing more on content than other factors when ranking sites.
Chances are backlinks won’t ever go away entirely, though.… Read the rest
Tradeshows – especially when you exhibit at them – can be a tremendous expense to your company. Tradeshow banners, displays, employee time, travel, booth costs, and more can add up.
Your boss may ask … Is this cost worth it? How do we know the expenses we incur are equating to revenue for our company?
Check out our tips for maximizing the ROI at your next tradeshow. We prep you with everything you need to do months in advance – as well as during – and perhaps most importantly, AFTER, the tradeshow.… Read the rest
By now we’re all aware of Google’s Ad Rank algorithm placing more importance on Ad Extensions, but there’s a big difference in using them and using them well. For e-retailers, it is increasingly important to take full advantage of ad extensions. Not only because of the impact to ad rank, but also to provide as much value to customers as possible. Below are a few tips for e-retailers to keep in mind when incorporating ad extensions into their ads.… Read the rest
Everyone hopes their emails get read. We know that along with having a good relationship with the recipient, writing exceptional subject lines increases the chances our message gets opened in a crowded inbox. And everyone who writes email for sales and marketing purposes has read or heard something about writing the best subject lines … you know, the ones that are automatically opened because they’re so good.
Stop right there. You can quit your quest for the holy grail of subject lines because it doesn’t exist.… Read the rest