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A Sales Acceleration & Digital Marketing Blog

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Increase Brand Awareness with Social Media Marketing

By | August 11, 2014

Why Social Media Matters & How Manufacturing Marketers are Lagging

Manufacturing marketers use social media platforms less than their B2B marketing counterparts as shown by CMI’s 2014 Manufacturing Content Marketing Report.  In this same report, manufacturing marketers ranked brand awareness as their top goal for content marketing. Similarly, the marketing sector often expresses the need to revive its image and create fresh connections with customers.

An engaging social media strategy is the answer to those pain points.… Read the rest

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How Facebook Found My Dog: Lexie’s Tale

By | August 8, 2014

Last week I experienced the worst five days I’ve had in a while. My rescue dog Lexie ran away for the second time in seven months. Her first escape occurred during the winter and only lasted 24 hours as she made her way back to my house cold and hungry—no doubt unable to forage for food in the snow. This time around the warmer weather allowed for an extended adventure, much to my chagrin. Initially hopeful that she would return on her own, my faith began to dwindle as the days passed and she was nowhere to be seen.… Read the rest

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How Microdata Can Help Your E-commerce Site

By | August 7, 2014

You can increase the organic search click-thru rate of your e-commerce site by up to 30% with relatively little extra effort. Nope, that’s not just a fairy tale, a dream you had once or a sales pitch. And it’s easier than you may think.  It comes down to one word: microdata.

Case studies from retail firms around the world have documented up to 30% increases in organic traffic just from adding a few lines of extra HTML code to their sites.… Read the rest

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Avoiding Dynamic Disaster: Google Launches Dynamic Sitelinks

By | August 5, 2014

While I usually welcome Google’s AdWords updates with open arms, its most recent change had me a little worried.  For highly regulated industries like education, finance and insurance, compliance is one of the biggest hurdles we have to face in online marketing. Ads, keywords and copy often must go through an extensive approval process, so having Google dynamically insert something into your ads could get you into a lot of trouble if you’re in education or a similarly monitored industry.… Read the rest

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