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A Sales Acceleration & Digital Marketing Blog


Conversion Rate Optimization (CRO) and Why It’s Important in B2B Lead-Generation

By | May 6, 2014

What is CRO?

Conversion rate optimization (CRO) is a process of increasing the percentage of users to convert when on a website, landing page or email.

The biggest benefit of CRO is that it helps increase more revenue for a company’s online needs.

  • MAXIMIZE Return-on-investment (ROI)
  • Generate more sales or leads with the same amount of traffic
  • Enhances website and gives a competitive edge

Evaluating a page’s or site’s sales funnel can uncover opportunities to reduce anxiety and friction for the user.… Read the rest


The Internship: A Win-Win for Companies and College Students

By | May 2, 2014

One of Fathom Education’s goals is to help schools with student recruitment. It’s our job to help prospects find the information they’re looking for, discover what makes a school unique, and make the right decisions about their futures.

But Fathom Education Marketing wants to take it a step further. We’re currently planning volunteer initiatives in our community that will help students and schools directly. In the meantime, we’re implementing another strategy: a college internship program.

The Many Benefits of Hiring Interns

After wondering why we have so few interns at Fathom, I worked with another writer on the EDU team, Francesca Luppino, to propose an internship program.… Read the rest


Hero Conference 2014: Key Learnings in Paid Search

By | May 2, 2014

Thanks to Aimclear for the blanket! :)

I was privileged enough to attend HeroConf in Austin, Texas for the first time. This was HeroConf’s third conference hosted by PPCHero and Hanapin Marketing. I have attended several conferences in the past including SES and SMX Advanced; however, this was the first event that I’ve attended which was 100% PPC.

The conference was two days long with a keynote speakers that opened and closed each day. They were phenomenal.… Read the rest


6 Tips to Help Your Hospital Succeed on Pinterest

By | May 1, 2014

Since its launch in 2010, Pinterest has become one of the fastest growing social media channels out there. Pinterest currently boasts 70 million+ users and over 30 billion pins. In 2013 alone, Pinterest experienced a 58 percent growth, according to a recent report by ShareThis, and outpaced the growth of Twitter and Facebook in Q4.

Many digital marketers may assume their retail and hospitality clients are the only ones that will find success on Pinterest, but hospitals and other healthcare-focused brands can also thrive.… Read the rest


PPC Hero Conference 2014 (Recap)

By | April 30, 2014

This year’s PPC Hero conference lived up to its claim of being “more than just sessions and soundbites”. It truly proved to be a place where innovative, creative minds gathered (in the heart of Austin, Texas) to talk shop, share successes and strategize on ways to stay ahead of the digital marketing curve. With more than 40 in-depth speaking sessions from 65 digital marketing experts, attendees from all industries (e-commerce, education, b2b, marketing) were enlightened.

Fathom was proud to have one of our own paid search experts, Alexa Feckanin, lead a session on “The Power of Enhanced Sitelinks: Bing / Yahoo.” (You can download her presentation here).… Read the rest

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