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A Sales Acceleration & Digital Marketing Blog

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Your Website’s Four Most Important Pages

By | July 25, 2014

Beyond your home page: What other pages demand attention?

Businesses have long operated under the assumption that their homepage is their website’s most important page. Unfortunately, after countless resources are spent refining the home page’s content and design, little time is left to optimize the rest of the site. What happens next is that the website takes on the traits of a deceivingly wrapped birthday present: It might be wrapped in pretty packaging, but its inside contains only minimal value.… Read the rest

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Data Dictionaries: Why They’re Important for Every Company

By | July 25, 2014

What is a data dictionary?

Many people seem to be aware of the fact that data dictionaries are important for their company, but can’t say exactly what they are or why they’re important. Data dictionaries play a crucial role in ensuring a company’s data management system—e.g., CRM—is accurate and reliable. An important concept to understand when discussing data dictionaries is that they do not hold any actual data, but information about the data.

Data dictionaries store what we call “metadata,” information about how to store and manage the data in a database system.… Read the rest

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Paid Search & The Truven 15 Top Health Systems

By | July 24, 2014

As a follow-up to our recent publication, “Social Media Benchmarks for Health Systems,” we wanted to take a look at how the same health systems are using pay-per-click (PPC) advertising. Most health systems that are seeing success online are typically using more than just one type of digital marketing tactic. Our hypothesis was that most of the Truven 15 Top Health Systems are doing some form of paid advertising to help generate incremental patients and increase brand awareness.… Read the rest

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How To Use Social Media for Recruiting Young Talent

By | July 23, 2014

A position has opened up, and you are now on the hunt to find the perfect person to fill this new opportunity. You need someone young, smart, eager to learn, with a solid education and credible experience to begin a career with your organization. How do you attract qualified employees? Do they exist? Where to begin? These are just a few questions that you could be asking yourself when a position opens up in your organization.… Read the rest

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E-Commerce Calls-To-Action

By | July 23, 2014

We all know that the marketer’s ultimate goal for retail Web page visitors is conversion. We want the consumer to read the product descriptions, learn more about the merchandise or service, and ultimately be so convinced that it is exactly what they have been looking for they take the plunge right then and there. They make the purchase, download a manual, or request more information.

But sometimes the consumers need a little push. After possibly scrolling through many similar pages, they need something to make them take the plunge and actually make a purchase or supply their email address.… Read the rest

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