Fathom has been trumpeting the value of social media in-general and LinkedIn in particular for business clients for quite sometime, but it never hurts to refresh our readers’ memories every now and then about valuable online tools. And LinkedIn definitely is a valuable tool.
There are many useful social media sites and tools out there. We’ll skip over talking about the darling Facebook, the clever Twitter, even the recently hip Pinterest … these offer lots of “value” to ordinary people, entertainers, musicians … anyone trying to generate ‘buzz’ for some worthwhile activity or enterprise.… Read the rest
As any digital marketing expert will tell you, there are many benefits to having a blog. But if your manufacturing company has a blog and doesn’t maintain it, that’s even worse than not having one at all. According to a Content Marketing Institute report, 64% of B2B marketers say producing enough content is a challenge. It takes time to come up with blog post ideas and then actually write and post them. However, it doesn’t have to eat up hours of your day.… Read the rest
[Ed. note: This post is the 2nd in a series of guest-post exchanges between Fathom and Content has taken a crucial position in the B2B marketer’s overall strategy. With the dissemination of technology and destruction of knowledge barriers, very often, content becomes the source for a competitive advantage.… Read the rest
Are you ready for the season?
We’ve just come away from Labor Day barbeques and back-to-school sales. Some of us are holding on to those last few opportunities to be poolside, while others are looking forward to apple cider and pumpkin spice flavors to re-appear. But as online advertisers, what we should be thinking about is Black Friday, Cyber Monday and all of the online shopping the holiday season brings. That’s right, if you haven’t started game-planning for the holidays, you are behind.… Read the rest
Fathom people will be in attendance at next Monday’s Hospital Cloud Forum in Chicago. Come see us if you’re there! We will be excited to talk about technology, namely marketing automation, predictive analytics, clinical-financial system integration, and data-driven decisions.
If you’re in the Chicago area and are interested in attending, Fathom has 3 tickets to give away! Please contact Jenni Ramminger: “jramminger [at] fathomdelivers.com” or 216-369-2220 x313.
Learn more about “The Hospital Cloud Forum: From Meaningful Use to Meaningful Outcomes.”
p.s.… Read the rest