It’s that time of the year: the holidays are approaching rapidly, as they always seem to do. For most of us that means relaxing, spending time with our family and friends, and overeating. For higher education institutions, however, the holidays can be a time of confusion. Campus is empty, halls are quiet and students are scattered across the state – or nation.
However, the holiday season provides an opportunity to use higher ed marketing to build community.… Read the rest
If you weren’t at last week’s Salesforce.com Dreamforce conference in San Francisco, I will tell you what you missed (besides endless parties … er, networking opportunities) and why it’s important. First off, with nonstop stimulation and fantastic food, drink, people and learning, sensory overload was the norm. But this post is not about the excess, Green Day, or my personal travel details. I don’t think that helps you very much. The conference is certainly a spectacle.… Read the rest
Prospective students are no longer impressed by a one-size-fits-all newsletter e-blast. Your students are sophisticated, have an overwhelming amount of information at their fingertips, and they have a lot of schools to choose from. They need a carefully planned student recruitment plan, and we’ve found that it comes in the form of marketing automation.
For Prospective Students
With marketing automation, prospective student nurturing becomes a science of behaviors and targeted interests and needs. The first step of this science is to categorize your prospective students into one of the following stages: research, consider, and commit.… Read the rest
Is your manufacturing company using marketing automation? Why not? When used properly, nurturing your leads can strengthen your relationship with prospects. Marketing automation can also help shorten the sales cycle by giving you the ability to quickly respond to your customers and potential customers.
There are many benefits to marketing automation, including:
- “Who is on now” site tracking. See who is on your site on a regular basis. You can even tie this information to specific leads and current customers if they’ve previously supplied their contact information.
… Read the rest
Due to the competitive nature of digital marketing in the education industry and the higher than average costs per click (CPC), whether it be for small local schools or national higher education providers, it’s essential to know which paid search metrics are important to your company.
Cost per lead (CPL) is one of the most recognized measurements, but your school should also focus on these additional paid search metrics for schools:
Cost per Application (CPA)
While CPL is still an important metric, CPA allows us to see how many people actually start the enrollment process.… Read the rest