News & analysis on digital marketing & analytics
On January 23rd, 2013 Facebook rolled out
1. Facebook Conversion Tracking by Categories
After years of fumbling for an answer to Google AdWords tracking, the new Facebook Conversion feature offers multiple conversion types to digital advertisers. You can now measure the checkout revenue driven by ads, see where your registrations & leads are coming from and average shopping cart abandon rate. It also includes an “Other Website Conversions” option that can be used to track specific goals and interactions like white-paper downloads.… Read the rest
Google has been hard at work trying to find a better use for its Adwords Express Ads application. The interface has seen many changes in the last year, since it was removed from the Google Places dashboard. For a while, users questioned the future of Google Adwords Express – though it was partially migrated into Adwords in April 2012, there was no real marketing interface to get the word out about its purpose. That is, until we recently discovered a small ad (see below) encouraging us to use Google Adwords Express to promote our Google + page.… Read the rest
Search plays a very influential role in a B2B tech buyer’s path-to-purchase. Because a purchase can take up to six months or longer, it’s important to fully understand how search can facilitate the final purchase decision. I will break down the three simple steps these decision-makers take—research, consider and commit—and how search fits into each according to Google’s study “The Evolving Path of Today’s Tech B2B Customer.”
Step One of The Purchase Funnel: Research
A majority of B2B tech customers said that they turn to search engines to help them understand which brands offer the product or service they are looking for.… Read the rest
Have you ever gone online specifically to try to figure out what medical condition you or someone else might have? American adults who answer “yes” to this question now have proven company … as in 35% of them.
What does this figure and other new patient search data mean to the health organization that is trying to boost branding and capture market share from its competitors? In fact, healthcare marketers can learn plenty from the just-released Pew Internet report, “Health Online 2013.”
Let’s start with select highlights (followed by my comments):
- 8 in 10 online health inquiries start at a search engine
- 59% of U.S.
Web Analytics Wednesday is coming back to Cleveland next Wednesday, January 23! The international networking institution for web analytics practitioners and job-seekers will put on fun educational events in Cleveland every other month at rotating venues, starting downtown with the House of Blues.
The kickoff event, from 5:30-7:00, will feature a guest appearance by the Cleveland Cavaliers’ Mike Maleski, Vice President of Digital Sales, Marketing & Operations. Drinks and tapas will be free courtesy of host Fathom.… Read the rest