Changes in the healthcare industry present big opportunity for healthcare organizations to expand their business and protect their existing ‘territory.’ In the past 6 months, the increase in merger and acquisition activity has been significant and exciting. With rapid change comes risk, and the faster the change, the harder it can be to keep up with SEO.
In our 6+ years of experience in healthcare marketing, one of the biggest challenges we see organizations face is alignment between key Web & IT initiatives and strategic digital marketing initiatives.… Read the rest
Imagine this all-too-real scenario: your aging parents, now in their mid-80s, can suddenly no longer take care of themselves, and they have asked you to help them find an assisted living community. Of course, being the loyal son or daughter you are, you go to the Internet to search on their behalf. You know you want to speak with a caring, supportive, representative at a local community who knows their product and can craft a customized senior living solution for your parents.… Read the rest
Digital marketing certainly has changed from the early days of link building for organic SEO rankings and PPC strategies that ultimately depended on spend to get to 1st position. Every action taken online has the potential to be tracked and measured, and the sophistication of search- engine ranking algorithms has risen to the task of using that information to improve the results you see when you look for something online. They are measuring their success and optimizing based on the ever increasing volume of digital information available. … Read the rest
Yesterday, the American Hospital Association hosted a Twitter chat to talk about quality care. Close to 600 people tweeted using the hashtag #HospitalWeek leading up to and during the chat, although numerous Twitter handles used that opportunity to tweet their own messages not related to the chat.
When all was said and done, there were about 350 tweets in the Twitter chat by about 60 participants, which resulted in an estimated 1.9 million impressions … a nice turnout for a Twitter chat.… Read the rest
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Since January 2014, I’ve been working nearly exclusively with healthcare clients, trying to take their marketing to the next level from an online advertising perspective. Working in the healthcare field is significantly different than other industries.
I currently work primarily with regional health systems/hospitals, senior living and assisted living facilities, and drug/addiction rehab facilities. Each specific segment has a few distinctions; however, I’ve seen the following trends in all three.… Read the rest