It is human nature to want to feel a connection with others. This is true in all aspects of life, including making purchasing decisions. And this ideology doesn’t just ring true in the B2C and retail world. It is also important in B2B industries. In particular, the manufacturing industry is highly built on relationships and connections.
A powerful way to capitalize on our humanistic need to connect with people is to produce testimonial videos. This is a great way to give your potential customers something to relate to.… Read the rest
You might have on two pairs of pants right now, but that’s just because you’re smart. You’ve watched the weather forecast. You put on your long johns and got ready to face the subzero temperatures waiting outside your door.
You should approach your 2014 marketing plan in the same way. We’ve got your online retail forecast right here. Read our list of the top seven forecasted trends for 2014.
- Multichannel – Integrated marketing is the way of the future.
… Read the rest
How do you know when the time is right to incorporate a tool into your paid search strategy for higher education? It’s a risk to not utilize the tool to its fullest potential. That’s why some tools offer a layer of security that you need in order to know where to spend budget, along with what your competitors are advertising for. The Search Monitor (TSM) tool not only helps you understand the degree programs your competitors are advertising for but also which competitors might be bidding on your brand.… Read the rest
Everyone says knows we live in a buyers’ world. It’s true. You don’t need me to tell you that. But what does “living in a buyers’ world” actually mean to salespeople and marketers?
To start, it means speaking your customers’ language and relating to their feelings. The more your marketing language sounds like them (and less like you, i.e., corporate), the more likely you are to build the trust necessary to create a transaction.
Living in a buyer’s world, however, does not mean avoiding a “closing” mentality.… Read the rest
When students face the decision of which school to attend, they not only require more information than needed for lesser decisions. They also often conform to others’ opinions. It’s a big decision that involves big research. And adolescents tend to look to their peers for cues concerning the correct decision. Adolescents are especially actively seeking social proof to assist them in decision-making.
Higher ed marketing professionals can help connect prospective students with the confirmation they require to find the right school.… Read the rest