Many B2B companies leave social listening out of their marketing strategies because people aren’t talking about their company online. That’s a major mistake. Whether people are talking about your particular brand or not, keeping abreast of the conversations surrounding your industry provides a B2B company with incredibly valuable opportunities to expand your client base, lessen the impact of any criticisms, and foster greater brand loyalty.
Since many B2B companies don’t get a whole lot of mentions online, they see no benefit in social listening.… Read the rest
Advertising via social media channels can get you in front of a much broader audience. By throwing some money behind your posts (especially true in Facebook, where the organic reach of posts is rapidly declining) you can get more eyes on whatever message you have to share. One important thing to keep in mind is that if you are trying to drive folks back to your website with these promoted posts, make sure your mobile experience doesn’t suck.… Read the rest
The ubiquitous “Dr. Google” has allowed patients to be more involved in their own healthcare than ever before. The idea of the engaged patient, through the power of digital, has now become the “empowered” patient.
Let’s walk through an example scenario. When patients start to notice something doesn’t feel quite right, they google their symptoms and make a preliminary diagnosis. These self-diagnosers find a physician with some expertise in their condition and check Google Maps to see who is convenient to their homes or offices.… Read the rest
To the average person not working in the field of manufacturing, the industry can seem dark, dirty and not “cool” at all. But after spending a number of years writing for the manufacturing industry, I know that this isn’t true at all. In fact, there are a lot of really cool things happening in the industry that people just don’t know about. And this is why I think the manufacturing industry needs an image makeover.
To change the perception of the industry, it means focusing on more than just traditional marketing objectives of presenting the features and benefits of your products or services.… Read the rest
Imagery is one of the first things prospective students see when they arrive at your website or landing page. Even if you aren’t able to hire your own professional photographer, paying close attention can help you make a memorable and accurate first impression on students. Find out how to choose the right images for higher ed websites – even if you’re limited to stock photography:
- Choose imagery that reflects your school’s brand. This will help your visitors to immediately identify who you are and what you do.
… Read the rest