Today, everyone has a smartphone.
The video quality on these devices is stunning, and it grows every day. The ability to quickly shoot, edit, and post a video is all possible on most modern smartphones. Quoted in The New York Times, “71 % of mobile traffic will be video by 2016,” says Suraj Shetty, vice president for product marketing at Cisco. Before you start planning your own video production shoot, learn about the 9 biggest misconceptions about video production.… Read the rest
Chad White, the lead research analyst at Salesforce Marketing Cloud, wrote a nice holiday planning checklist for email marketers in Internet Retailer on Monday. Among the topics he covers that should be of interest to consumer brand manufacturers are deadline messaging, ‘season’s greetings’ emails, and ‘swipe’ files.
Take note, having a ‘swipe’ file—a place where you can easily go back to retrieve great offers/images/subj. lines/topics for future use—is a great idea for any email marketer, let alone those in the retail and e-commerce spaces.… Read the rest
If you’re planning on a website redesign heading into the new year, read on! We’ve compiled a website redesign checklist of the most important SEO tactics to consider when switching platforms, launching new content sections or completely overhauling your entire website. The SEO checklist below takes into account Search Metrics annual breakdown of Google’s ranking factors (and the estimated weight of each), as well as Fathom’s own SEO predictions for 2015 (and our thoughts on which factors will be most important).… Read the rest
As a consumer brand manufacturer, would you ever consider cutting out retailers who undercut you on price and branding guidelines? How about Amazon?
That’s how Wüsthof, the 200-yr.-old German cutlery brand, does it. As Paul Demery reports in a recent Internet Retailer article, Wüsthof goes to great lengths to protect its brand integrity—even if that means severing ties with Amazon. 3 years ago, the brand got so fed up with the online retail giant for going below its minimum advertised and final selling prices that it walked away … forever.… Read the rest
The holidays can be a joyful time for those manufacturers who get all the items ticked off their wish lists. How many of the following 19 elements are you confident about? Besides the new reseller tracking tool from The Search Monitor, few other things are likely to make consumer brand manufacturers happier than the following these days:
1. Amazon optimization leading to higher rankings and leapfrogging of competitors who undercut on pricing.
2. Direct-to-consumer (DTC) e-commerce channels (Fact: 76% of companies going this route report meeting or exceeding revenue targets; others predict the DTC online channel will be “the highest generator of sales revenue within two years”).… Read the rest