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A Sales Acceleration & Digital Marketing Blog


Consumer Brand SEO Pulse: 4.2.15

By | April 2, 2015

Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Whether it’s sharing 8 tools for Google penalty recovery or helping you better understand your social ROI, we’ve got you covered. Here are our top picks of what you need to know this week:

“What’s The State of Link Building For SEO in 2015 & Beyond?”

Link building has been a hot button issue recently… Is it good?… Read the rest


SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)

By | April 2, 2015

Content Marketing Institute recently released its annual Manufacturing Marketing Trends report.  The report, which surveyed hundreds of B2B manufacturing marketers across North America, ranked search engine marketing (also referred to as PPC, SEM and search advertising) as the most effective advertising method for manufacturers.

What’s interesting about this finding is that 85% of B2B marketers reported using traditional print or offline promotion to distribute their content, promote their products, and ultimately drive new sales.  However, only 34% of those same marketers felt such tactics were successful.… Read the rest


The Twitter-Google Agreement: 4 Keys to Getting the Most from This New Development

By | April 1, 2015

It’s been almost 4 years since Google has provided real-time tweets in their search results. Google and Twitter recently announced they had reached an agreement that will grant Google access to Twitter’s stream of data generated by over 284 million microbloggers. This data stream is also being referred to as the fire hose.

In the coming months, tweets will start to show up in Google’s search results in real-time. This is not to say Google doesn’t index and show tweets in their search results now—they do, but only a very small fraction of what is on Twitter.… Read the rest


What Makes Customers Happy?

By | March 30, 2015

In my early days at Fathom, we once printed up T-shirts for everybody in the company that said Customer retention = $. This garment giveaway was for a broader organization-wide initiative on service quality and yes, customer retention. Since happy customers tend to stick around, I thought it would be worth exploring the different principles that lead to their contentment, if not joy. The following items are by no means comprehensive, but should at least give you a starting point for evaluating the satisfaction of your own business audience.… Read the rest


The ‘Retail-ization’ of Healthcare [WEBINAR]

By | March 27, 2015

Your patients are changing … are you?

The healthcare industry is constantly changing, along with the expectations of your patients. Keeping up with their demands and increasing their satisfaction requires careful engagement.

To help assist you in this cause, Bill Balderaz, President of Fathom Healthcare, will discuss in a webinar how consumers of healthcare are becoming more and more like retail consumers.

Register Today

According to Google, 1 out of 20 searches are related to health issues.… Read the rest

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