Fathom Blog
News & analysis on digital marketing & analytics
Tying Social Media Data to Real Business Decisions [Webinar]
You work social media like a pro, and you’ve got data on your fans, followers, subscribers … and a vast potential audience. But what do you do with this information?
Fathom’s Amy Marshall (pictured left) will tell you. View the archive of her presentation slides. The webinar originally took place on March 14th.
Using Social Media Data To Drive Real Business Results
With proper social media analysis, you can better understand your customers, brand and industry.… Read the rest
Comment: Feel free to share your thoughts.
Category: Company News, Reputation Management, Social Media
How To Convert More Through Email Marketing [White Paper]
OK, so you’re great at creating email newsletters. You always offer interesting information, and the templates are pretty. Enough people like them that you have a significant subscriber base (let’s say 50,000 for example).
But here’s the big question: How much are you converting?
If your conversion rate is on par with the industry average, you could actually be earning up to 9X below what you’d earn with superior conversion. “How do you attain superior conversion,” you ask?… Read the rest
Comment: Feel free to share your thoughts.
Category: Conversion Optimization, Marketing Automation/Email Marketing
10 Live Tweeting Tips for Conferences
Over the years I have attended numerous digital marketing conferences and have seen varying degrees of participation of live tweets from Twitter. Some conferences do a phenomenal job of encouraging Twitter participation and others have really missed the mark. Some live tweeters are so good they can finish tweeting a thought before the speaker can even finish it, and there are those like me that choose to focus on the choice nuggets of information to share with my followers. … Read the rest
SEM for the Enterprise [White Paper]
No, I’m not talking about search-engine marketing for intergalactic ships, but that would be interesting, wouldn’t it?
If you work for an enterprise company that invests (or is considering investing) in pay-per-click (PPC) advertising, then you will want to read Fathom’s newest white paper:
“Enterprise SEM Management: Keeping Your PPC Agency Accountable.”
Authored by Fathom’s Joe Castro, Director of Online Advertising, and Brad Miller, Director of Business Development, the 9-pg. guide shows you how to overcome common challenges big companies face in PPC advertising.… Read the rest
Top 10 PPC Tips and Tricks to Help Increase Chances of Success
A colleague of mine is going to present some PPC pointers next week. She asked me what 5 tips I would provide to people with little-to-no online marketing experience.
After discussing this with Noah Brooks, an online advertising specialist at Fathom, I found what I think is a great subject for a blog post. We took the idea from top 5 and changed it to top 10. Some of the tips might be more advanced than our original list, but all are very important and should be considered in PPC management.… Read the rest
