Out of all industries, reviews and overall reputation are most important to the healthcare industry. Sure, if I’m buying a new flat screen T.V., I’ll check reviews online. But buying a crappy T.V. vs. choosing a hospital that is not the best fit can have drastically different outcomes. As you are aware, we trust hospitals with our lives and the lives of our loved ones every single day. Therefore, prospective patients and caregivers research which hospital is best for them before making a decision as to where they will seek treatment.… Read the rest
“There is great power in tapping into the fantasies of the masses.”
–Robert Greene, The 48 Laws of Power
Fantasies grip us. They transport us from the harsh realities of day-to-day life, and marketers know how products and services with compelling stories can fuel demand. Buyers can imagine and feel the same results. Satisfy people’s need to be transported from the mundane, and you are well on your way to creating brand affinity. Unlocking the imagination and striking deep chords not only captures attention (Law 6), but also creates sympathy—people will want to be associated with the elemental pull of the ideal.… Read the rest
Social media measurement is one of the universal struggles in social media marketing, and particularly in healthcare marketing. By now most hospitals and health systems want to measure more than just fans and followers – they want to know if they are actually reaching their audiences and resonating with them.
Engagement is now a key measure of success, but it can create its own set of problems.
- How do you know what is a good engagement rate?
… Read the rest
About 80 million people visit Amazon each month with (mostly) the intent to buy. Amazon gives you the platform to get your product(s) in front of these potential buyers who might not have heard of you. In this post I will walk you through creating an Amazon Seller Account as well as launching your first product.
1. Create your Amazon Seller Account
Go to https://sellercentral.amazon.com/ and click “Register Now” to start your new account.
You have two options and the only difference is the pricing structure.… Read the rest
Higher-education marketers, I have some tough love for you. Stop thinking about Google’s algorithm. Stop thinking about lead aggregators. Stop thinking about Facebook’s Edge Rank.
Start thinking about your students first.
As more and more prospective students turn to non-branded search to answer the questions they have in their journey to enrollment, the colleges that win big at the end of the day are the ones who meet the needs of the prospective students searching for information and help them through to enrollment.… Read the rest