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A Sales Acceleration & Digital Marketing Blog

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Taking Stock: When (and When Not) to Use Stock Photography in Manufacturing

By | September 9, 2014

You’ve seen these images online. The smiling face of a call center representative. The happy grins of satisfied customers ordering a product on their laptop. The epic hero shot of a generic warehouse or factory building.

Look closer. That call center representative is sitting in front of a massive CRT monitor, circa 1999. The laptop is from 1995. The headquarters shot has cars from 1979 in the parking lot.

Welcome to the world of stock photography.… Read the rest

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Make Shorter, Smoother, Time-Lapse Videos with Instagram Hyperlapse

By | September 8, 2014

There is a lot of hype about a recent video app that just hit the app store at the end of August. iPhone and iPad users are now able to record long videos and condense them into shorter, faster videos changing real time into hyper speed.

Hyper what?

Is it video or is it photography? A good example of hyperlapse footage is the House of Cards series intro. Over elapsed time clouds drift while the camera glides, traffic speeds as the camera pans, and flags flutter as the camera flips.… Read the rest

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Laws of Marketing Power: Concentrate Your Forces

By | September 8, 2014

“Perfection resides in quality, not quantity.”

–Robert Greene, The 48 Laws of Power

Law 23—”Concentrate your forces”—says so much. Following this law empowers marketers to capture the spirit of the manufacturing industry’s lean approach to eliminating waste and maximizing resources. It is the ultimate representation of efficiency and cross-departmental alignment. It speaks of selective dedication rather than superficially trying to do a little bit of everything or be all things to all people. By keeping consistency in messaging and hitting the right channels, marketers get more bang for their buck.… Read the rest

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Come See Us at Content Marketing World 2014

By | September 5, 2014

 We are sponsoring Content Marketing World’s Financial Services lab on September 11th and will be attending the main Content Marketing World event (September 8-11th) in our very own hometown of Cleveland. Come see us if you’re there! We will be excited to talk about content and how it fuels nurturing through marketing automation.

During the Financial Services lab, learn how Fifth Third Bank used content marketing and digital media to great success, and also examine some of the unique regulatory obstacles the industry faces and the innovative tactics some FS brands are using to overcome those obstacles.Read the rest

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Digital Marketing Strategy for Launching New Products & Services

By | September 5, 2014

Businesses launch exciting new products and services every day, but not all of them succeed. One of the many unfortunate facts of life is that some investments simply fail to generate a positive ROI despite the amount of effort put in.

Ironically, the difference between a successful and failed launch often has absolutely nothing to do with the new offering itself. Just like great marketing will sell products faster than a company can stock the shelves, poor marketing will result in negligible sales and a whole lot of frustration.… Read the rest

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