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A Sales Acceleration & Digital Marketing Blog

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Infographic: Email Marketing Tips for Retailers

By | May 21, 2014

Email marketing is still one of the most valuable things you can be doing to drive conversions on your site. In fact, 66% of online consumers made a purchase because of email marketing messages. In this infographic we will walk you through the 6 email marketing steps, some interesting email facts, and finally 7 ways you can improve your email design.

Have you recently improved your email marketing campaigns? What did you do? What was the result?… Read the rest

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3 Common Hospital SEO Mistakes

By | May 21, 2014

As a hospital website, you likely have the same goals as your competitors. You want to rank well in search engines for local terms about hospitals. You want it to be easy for patients to find information about your physicians. Finally, if you provide cancer care, you’d better rank #1 for “cancer care [insert city]” right?

At Fathom, we work with a lot of different hospitals, and have noticed that despite these common goals, hospitals also make common mistakes.… Read the rest

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Real SEO, or How You Know When It’s Wrong

By | May 19, 2014

Once upon a time (2006), Jason Calacanis, entrepreneur and founder of the “human-powered” Mahalo search engine, famously declared SEO “dead.” Back then, social media networking was just starting to take off as a widespread mainstream and corporate marketing phenomenon. Of course, everybody at the conference where Calacanis uttered those immortal words was immediately outraged and even debated this argument with their colleagues around the water cooler after returning back to work.

Today, we’ve become accustomed to hearing numerous people utter some variation of these words (including Fathom’s Brad Miller) and seen SEO go through enough transformation and reputation swings from black magic ranking secret sauce to “It’s all about the content” that we’d no longer be shocked by the bold Calacanis proclamation of 8 years ago.… Read the rest

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Top 10 Guide for Healthcare: On-Page SEO

By | May 19, 2014

Changes in the healthcare industry present big opportunity for healthcare organizations to expand their business and protect their existing ‘territory.’ In the past 6 months, the increase in merger and acquisition activity has been significant and exciting. With rapid change comes risk, and the faster the change, the harder it can be to keep up with SEO.

In our 6+ years of experience in healthcare marketing, one of the biggest challenges we see organizations face is alignment between key Web & IT initiatives and strategic digital marketing initiatives.… Read the rest

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Why the Acquisition of Caring.com Is a Wake-Up Call to the Assisted Living Industry

By | May 17, 2014

Imagine this all-too-real scenario: your aging parents, now in their mid-80s, can suddenly no longer take care of themselves, and they have asked you to help them find an assisted living community. Of course, being the loyal son or daughter you are, you go to the Internet to search on their behalf. You know you want to speak with a caring, supportive, representative at a local community who knows their product and can craft a customized senior living solution for your parents.… Read the rest

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