News & analysis on digital marketing & analytics
When developing a marketing plan, seniors and boomers are two target demographics healthcare marketers should not ignore. This audience is particularly essential to a successful healthcare marketing plan when considering the Administration on Aging predicts that people 65 and older will represent 19% of the population by 2030.
For a senior, independence is a source of confidence and overall life enjoyment. Last year, Anthem released information on how seniors can stay active and “live fully well past retirement.”
One of these suggestions included learning new technology.… Read the rest
You can’t engage with your Facebook fans if they can’t see your posts.
In a webinar yesterday, Fathom’s Bill Balderaz outlined the recent changes to Facebook’s EdgeRank and presented some strategies for staying in front of your fans’ news feeds. If you are concerned that your brand is getting lost in the stream of endless Facebook posts (and you should be), then check out the presentation to determine:
- The 4 factors affecting your brand’s ability to communicate on Facebook
- The assumptions behind the EdgeRank algorithm
- How to diversify your Facebook content
- Creative ways to use visuals, targeting and cross-promotion to increase brand engagement
Again, you can’t connect with fans if your content gets buried in the feed behind better stuff.… Read the rest
So, we’re a little late to the “Harlem Shake” party, but we finally convinced our brave team of online marketers to suit up and break it down in Fathom’s Video Studio to the sweet electric sounds of Baauer’s “Harlem Shake.”
So strap in, get excited, and watch some horribly innovative dance moves. Share away, and let everyone know you support the latest viral trend in your workplace.
With all this fuss these days around Google AdWords Enhanced Campaigns, advertisers might consider testing more of their digital advertising budget through other advertising channels, such as Facebook Ads.
Facebook Ads has made some major improvements over the past year or so, and advertisers are realizing the value that this advertising channel can bring. The list below contains several reasons why you should consider allocating some budget (or additional budget) towards Facebook Ads:
- More Bang for Your Buck: Generally, (especially in very expensive/competitive verticals in paid search) advertisers can find much cheaper CPC’s or even try a CPM model.
With the recent release of Google’s “Enhanced Campaigns,” you would think the company would take a break from adding any new features until the dust settled, but Google is at it again. On Wednesday, Google announced that AdWords users would now be able to see search funnels data in AdWords accounts. As long as you have conversion tracking enabled in your account, you should be able start looking at these data while doing day-to-day optimizations.
The introduction of multi-channel funnels to analytics allowed us to gain better insight on the complete path a user takes to conversion. … Read the rest