While driving new student enrollment is often the number one goal, it’s important to remember the ones who walked the halls before. After all, alumni are the reason universities continue to thrive.
You might be thinking, why spend all of this time and effort marketing to former students? Is it really worth it? Direct mail and email has been working just fine. Why switch things up?
The fact is that your former students aren’t getting any older.… Read the rest
Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “the gun will be there”). This space immortalizes their accomplishments for the world to see. I hereby present the 20th edition of Core Value Stories:
When developing content for colleges and universities, it all comes down to communication. Duh, right? Content is communication. But in higher education, the communication issues get more complicated:
- If your school’s leadership doesn’t understand your content strategy, they don’t let you implement it.
- If your students don’t connect with your content, they don’t engage.
- And if potential students can’t find your content, they don’t apply.
If you’re in the higher education marketing business, you know what I’m talking about.… Read the rest
According to ThomasNet’s most recent Industry Market Barometer report, the manufacturing industry is heavily populated by baby boomers who are at or nearing retirement age. Of its survey respondents, 78% described themselves as 45-65 years old or older. If you’re a manufacturer, you already know this and you know what a problem this can be for your company in the coming years.
Part of the problem is that millenials don’t see manufacturing as “cool.” Manufacturing companies still fight the public’s perception that manufacturing is old and stodgy.… Read the rest
A lot is said these days about appealing to the entire customer purchase process or life cycle. At Fathom, we promise to acquire, convert and nurture customers for our clients. No matter where you look, the smart money says it’s a buyer’s world, and in a buyer’s world, you can’t force anybody to buy anything. Rather, you can only hope that you present yourself as the most appealing option so that when the customer is ready to buy, you’ve already established your credibility.… Read the rest