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A Sales Acceleration & Digital Marketing Blog

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Exciting Healthcare Technology Requires Innovative Digital Marketing

By | July 30, 2014

More than ever the doctor is in, but the patient is online— so what’s a doctor to do? Healthcare providers who want to maintain their patients’ trust in their expertise and knowledge must move their offices into the digital domain. Being accessible online is mutually beneficial by bringing in more business and leaving established patients pleased with the modern healthcare services.

In a digital age when information (factual or not) can always be found via a simple Google search, it’s imperative that medical providers digitally market their healthcare services to provide correct medical information at all times.… Read the rest

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Laws of Marketing Power: Enter Action with Boldness

By | July 28, 2014

“Everyone admires the bold; no one honors the timid.”

So states the summary of Law 28 of Robert Greene’s 48 Laws of Power, which is “Enter action with boldness.”

Bold jumping spider

One way marketers can achieve power is by boldly grabbing opportunities for influential communication. Marketers should also grab opportunities, period. As best-selling author Bernard Marr writes, “Success in work and life often depends on spotting and grabbing opportunities as they present themselves.” He argues that capitalizing on opportunities is “the one thing successful people never fail to do.” Marketers should heed the truth behind this statement and take chances.… Read the rest

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Identifying A Target Audience for Manufacturers

By | July 28, 2014

“If you’re everything to everyone, you’re nothing to no one.” In other words, don’t waste your time and money on trying to sell to everyone. It just won’t work. Instead, you need to pinpoint your target audience and cater your messaging around them.

So who is your target audience? It’s a specific group of people – based on age, gender, education level, job title, etc. – that you want to engage in order to best sell your product(s).… Read the rest

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Your Website’s Four Most Important Pages

By | July 25, 2014

Beyond your home page: What other pages demand attention?

Businesses have long operated under the assumption that their homepage is their website’s most important page. Unfortunately, after countless resources are spent refining the home page’s content and design, little time is left to optimize the rest of the site. What happens next is that the website takes on the traits of a deceivingly wrapped birthday present: It might be wrapped in pretty packaging, but its inside contains only minimal value.… Read the rest

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Data Dictionaries: Why They’re Important for Every Company

By | July 25, 2014

What is a data dictionary?

Many people seem to be aware of the fact that data dictionaries are important for their company, but can’t say exactly what they are or why they’re important. Data dictionaries play a crucial role in ensuring a company’s data management system—e.g., CRM—is accurate and reliable. An important concept to understand when discussing data dictionaries is that they do not hold any actual data, but information about the data.

Data dictionaries store what we call “metadata,” information about how to store and manage the data in a database system.… Read the rest

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