Ready to talk? Chat with Us, Submit an RFP, or Call 866-726-5968

Main Menu

Fathom's Blog

A Sales Acceleration & Digital Marketing Blog

avatar

A Round of Applause: A Successful Nonprofit Marketing Summit

By | August 20, 2014

As I stood in the back of the room taking photos in what could potentially be described as a bit eccentric, I realized what an amazing scene was before me. While I stood on the chair in the back to get just the right angle, I began to understand that 45 people from 35 different organizations gathered in one place for one purpose: to learn about digital marketing.

Perhaps it is cliché to think that we’ve brought everyone together for one goal and one purpose, but so often in life I feel like clichés can create an image and convey an idea that no other expression can.… Read the rest

avatar

Using Google Site Search Analytics to Develop Quality Content Topics

By | August 19, 2014

Content is the very fabric that makes a website useful, drives visitors, and ideally results in conversions. According to Dr. Pete Meyers in the 2014 Moz Industry Survey, content marketing had the highest year-over-year demand increase in 2014, with 71% of respondents reporting increased demand. Given how important content is towards generating traffic, growing links, and providing a positive user experience, it’s no wonder organizations are more focused on content marketing than ever.

Choosing the Right Content Topics

Creating high quality content is only half of the battle when it comes to driving inbound traffic via content.… Read the rest

avatar

Health Systems’ New Best Friend: Google AdWords Review Extensions

By | August 18, 2014

Out of all industries, reviews and overall reputation are most important to the healthcare industry. Sure, if I’m buying a new flat screen T.V., I’ll check reviews online. But buying a crappy T.V. vs. choosing a hospital that is not the best fit can have drastically different outcomes.  As you are aware, we trust hospitals with our lives and the lives of our loved ones every single day. Therefore, prospective patients and caregivers research which hospital is best for them before making a decision as to where they will seek treatment.… Read the rest

avatar

Laws of Marketing Power: Play to People’s Fantasies

By | August 18, 2014

“There is great power in tapping into the fantasies of the masses.”

–Robert Greene, The 48 Laws of Power

Fantasies grip us. They transport us from the harsh realities of day-to-day life, and marketers know how products and services with compelling stories can fuel demand. Buyers can imagine and feel the same results. Satisfy people’s need to be transported from the mundane, and you are well on your way to creating brand affinity. Unlocking the imagination and striking deep chords not only captures attention (Law 6), but also creates sympathy—people will want to be associated with the elemental pull of the ideal.… Read the rest

Page 10 of 285« First...89101112...203040...Last »

Request an Assessment

Let us take a look at your current online presence.

Free
Assessment

Get Blog Updates

Archives

Interested in Writing for Our Blog?

Tell us your idea.

Write
For Us

Like Us On Facebook