Ready to talk? Chat with Us, Submit an RFP, or Call 866-726-5968

Main Menu

Fathom's Blog

A Sales Acceleration & Digital Marketing Blog

avatar

Using Google Site Search Analytics to Develop Quality Content Topics

By | August 19, 2014

Content is the very fabric that makes a website useful, drives visitors, and ideally results in conversions. According to Dr. Pete Meyers in the 2014 Moz Industry Survey, content marketing had the highest year-over-year demand increase in 2014, with 71% of respondents reporting increased demand. Given how important content is towards generating traffic, growing links, and providing a positive user experience, it’s no wonder organizations are more focused on content marketing than ever.

Choosing the Right Content Topics

Creating high quality content is only half of the battle when it comes to driving inbound traffic via content.… Read the rest

avatar

Health Systems’ New Best Friend: Google AdWords Review Extensions

By | August 18, 2014

Out of all industries, reviews and overall reputation are most important to the healthcare industry. Sure, if I’m buying a new flat screen T.V., I’ll check reviews online. But buying a crappy T.V. vs. choosing a hospital that is not the best fit can have drastically different outcomes.  As you are aware, we trust hospitals with our lives and the lives of our loved ones every single day. Therefore, prospective patients and caregivers research which hospital is best for them before making a decision as to where they will seek treatment.… Read the rest

avatar

Laws of Marketing Power: Play to People’s Fantasies

By | August 18, 2014

“There is great power in tapping into the fantasies of the masses.”

–Robert Greene, The 48 Laws of Power

Fantasies grip us. They transport us from the harsh realities of day-to-day life, and marketers know how products and services with compelling stories can fuel demand. Buyers can imagine and feel the same results. Satisfy people’s need to be transported from the mundane, and you are well on your way to creating brand affinity. Unlocking the imagination and striking deep chords not only captures attention (Law 6), but also creates sympathy—people will want to be associated with the elemental pull of the ideal.… Read the rest

avatar

5 Steps to Launching Your First Product on Amazon

By | August 12, 2014

About 80 million people visit Amazon each month with (mostly) the intent to buy. Amazon gives you the platform to get your product(s) in front of these potential buyers who might not have heard of you. In this post I will walk you through creating an Amazon Seller Account as well as launching your first product.

1. Create your Amazon Seller Account

Go to https://sellercentral.amazon.com/ and click “Register Now” to start your new account.

You have two options and the only difference is the pricing structure.… Read the rest

Page 10 of 285« First...89101112...203040...Last »

Request an Assessment

Let us take a look at your current online presence.

Free
Assessment

Get Blog Updates

Archives

Interested in Writing for Our Blog?

Tell us your idea.

Write
For Us

Like Us On Facebook