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News & analysis on digital marketing & analytics

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How and Why You Should Give Buyers What They Want

By | February 25, 2014

Attention, service providers! To some of you, this is preaching to the choir, but I think a new Hinge study (via MarketingProfs) can teach those of you in accounting, marketing, legal, consulting, or tech firms how you should be “selling” yourselves.

 1,000 buyers stated the most commonly used resources for evaluations of professional services were:

  1. Service providers’ websites (81%)
    Translation: Make sure your website is in tip-top shape, from user experience to conversion potential to resourcefulness.
  2. Read the rest

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10 Tips to Maximize ROI at Manufacturing Trade Shows

By | February 25, 2014

Tradeshows are a popular sales, marketing and branding effort in the Manufacturing world. While many industries have moved away from spending money on setting up booths, many manufacturers continue to tout tradeshows as an effective way to get out their brand name, showcase new products, nurture relationships with existing customers, and build relations with new prospects.

What hasn’t changed in 20 years is the need to prove that money spent on tradeshows turns into revenue for your company.… Read the rest

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Top 3 Essentials for Successful Retail SEO Programs

By | February 19, 2014

SEO success depends on so many things. A lot of the factors are known and even more are unknown. The following 3 factors are quick wins that when established at the beginning of an SEO program, can bring about success much quicker.

Need 1 – Access to Analytics (and any other data the online retailer can provide)

The first thing an agency needs to do is review what an eCommerce site has done. Some of the first questions to be answered are: Where is the traffic at?… Read the rest

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How To Understand Students’ Online Activity in 20 Minutes

By | February 19, 2014

It’s no surprise that if higher education marketers had a better understanding of their prospective and current students, they’d be able to prepare better recruitment and retention strategies. For those of us facing SEO for higher education, gaining that understanding doesn’t have to be a fantasy – or require a large time investment.

How is this possible? By unlocking the power of dashboards in Google Analytics. After the initial 20-minute set-up process, you get access to snapshots of your college’s most important data (filtered to any timeframe).… Read the rest

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Introducing Google ‘Location Groups’ in AdWords

By | February 17, 2014

As part of a company’s business strategy and goal of obtaining a competitive advantage, they typically decide who their target market will be before releasing their products or services. Companies try to either focus on being a low-cost leader (i.e. Wal-Mart) or on differentiation (i.e. Ferrari) to gain a competitive advantage. For years, search advertisers have only really been able to target users by their search query, their devices, their location, and the time of day and day of week.… Read the rest

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