“There is only power and good fortune to be obtained by associating with the fortunate.”
–Robert Greene, The 48 Laws of Power
Marketers know that happiness is powerful. By creating feelings of good fortune and happiness, your brand attracts people to believe in the ideals it represents. Just as powerful, however, is its opposite, which should be avoided at all costs. Hence Law 10 from Greene—Infection: Avoid the unhappy and the unlucky.
As I wrote about last week, playing into people’s fantasies is a key to marketing power.… Read the rest
When Bill Gates coined the term “content is king” back in 1996, few people thought that quote would turn into an industry cliché, yet almost 18 years later, we’re debating whether content truly is king more than we ever did in 1996.
Many SEOs these days frequently ask, or are frequently asked, the question of whether they should focus on building content or SEO. While this is a perfectly reasonable question to ask, it’s important to remember that the true “king” of digital marketing is not content or technical SEO, it’s context.… Read the rest
You’ve invested a lot of time, effort, and resources to ensure that your website looks beautiful, contains exciting content, and engages the visitor. So why is your hospital’s website not generating as much traffic as other healthcare pages on the web?
Healthcare digital marketers devise creative and innovative search engine optimization (SEO) techniques to build traffic for their healthcare organization, but they all share one common trait: they are all based on the meticulous, strategic selection of target keywords.… Read the rest
As I stood in the back of the room taking photos in what could potentially be described as a bit eccentric, I realized what an amazing scene was before me. While I stood on the chair in the back to get just the right angle, I began to understand that 45 people from 35 different organizations gathered in one place for one purpose: to learn about digital marketing.
Perhaps it is cliché to think that we’ve brought everyone together for one goal and one purpose, but so often in life I feel like clichés can create an image and convey an idea that no other expression can.… Read the rest
Content is the very fabric that makes a website useful, drives visitors, and ideally results in conversions. According to Dr. Pete Meyers in the 2014 Moz Industry Survey, content marketing had the highest year-over-year demand increase in 2014, with 71% of respondents reporting increased demand. Given how important content is towards generating traffic, growing links, and providing a positive user experience, it’s no wonder organizations are more focused on content marketing than ever.
Choosing the Right Content Topics
Creating high quality content is only half of the battle when it comes to driving inbound traffic via content.… Read the rest