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A Sales Acceleration & Digital Marketing Blog


Generous Giving on the Green at the Fathom Education Golf Outing

By | September 17, 2014

Fathom Education is proud to announce that the first annual Giving on the Green charity golf outing raised nearly $3,000! Fifty-five people participated in the event, which was held at Mallard Creek Golf Club  in Columbia Station, Ohio on Saturday, August 22nd. All of the proceeds from the outing will go to two non-profit organizations, Mary’s Meals and Open Doors Academy.

Brittany Amato hands baskets to the winners.

Giving on the Green was the first public event reflecting Fathom Education’s recent efforts to nurture a culture of giving.… Read the rest


Laws of Marketing Power: Create Compelling Spectacles

By | September 15, 2014

“People love what is grand, spectacular and larger than life.”

–Robert Greene, The 48 Laws of Power

Greene’s Law 37—”Create compelling spectacles”—is a great marketing companion to Law 6 (“Court attention at all costs“). With buyer attention being such a prized object for marketers, these two laws combined may be the most important for marketing power. Considered together, they represent the primary need for visibility and engagement with customers. Before anything else, we need to capture our audience’s attention—you can’t buy what you don’t know about.… Read the rest


What I Learned by Monitoring Competitors in Higher Education

By | September 12, 2014

My post, below, was also published by The Search Monitor on September 4, 2014.

When it comes to paid search, every college and university wants the same thing: more leads at a lower cost per lead. Although competitor monitoring is one small piece to the puzzle, it’s an aspect of paid search that will help you increase your market share. During the peak season, we do a lot of competitor monitoring. Below are 5 things I’ve learned from The Search Monitor (TSM) to help increase leads and decrease cost per leads during this time.… Read the rest


Taking Stock: When (and When Not) to Use Stock Photography in Manufacturing

By | September 9, 2014

You’ve seen these images online. The smiling face of a call center representative. The happy grins of satisfied customers ordering a product on their laptop. The epic hero shot of a generic warehouse or factory building.

Look closer. That call center representative is sitting in front of a massive CRT monitor, circa 1999. The laptop is from 1995. The headquarters shot has cars from 1979 in the parking lot.

Welcome to the world of stock photography.… Read the rest


Make Shorter, Smoother, Time-Lapse Videos with Instagram Hyperlapse

By | September 8, 2014

There is a lot of hype about a recent video app that just hit the app store at the end of August. iPhone and iPad users are now able to record long videos and condense them into shorter, faster videos changing real time into hyper speed.

Hyper what?

Is it video or is it photography? A good example of hyperlapse footage is the House of Cards series intro. Over elapsed time clouds drift while the camera glides, traffic speeds as the camera pans, and flags flutter as the camera flips.… Read the rest

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