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Google Adwords Sitelink Tips

By | September 28, 2011

Google Adwords Sitelink Tips

Are you utilizing Google Adwords Sitelinks within your paid ads? If so, are you tracking individual Sitelink performance?

Google allows up to 10 Sitelinks per campaign that will rotate in up to 4 so long as you have a strong click-through rate and high quality score. One metric Google does not provide in Adwords is the number of conversions associated per Sitelink.

It’s important to understand Sitelink performance since this is a great way to test promotional offers and understand what consumers are interested in.

Here is a helpful tip to track performance: Include an identifying append on destination URLs of your Sitelinks. With these appends in place, you can look in Google Analytics top content reports as well as the Adwords section of traffic sources to analyze goal completion (the goal must be set up based on an action you want to occur, e.g. a lead or revenue driven by each sitelink).

Example Appends:

http://www.example.com?sitelink=Free_Trial

http://www.example.com?sitelink=Contact_Us

To learn more about the benefits of Sitelinks please contact Fathom, and enjoy Staying Ahead of Google Adwords Ad Copy Best Practices

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About Drew Kraemer

Drew Kraemer currently serves as VP of retail and e-commerce at Fathom. Drew is a goal-oriented professional with a successful track record working with a variety of clients across all industries. He has been able to provide clients with innovative and entrepreneurial strategies to exceed their online marketing goals. Drew works with clients to integrate their business strategies into successful digital marketing strategies to increase brand awareness and drive revenue. With a focus on high ROI, he has also successfully built online marketing strategies for clients to drive revenue by utilizing paid, owned, and earned media. Drew has worked with several satisfied clients including Eaton Corporation, Brand Muscle, Speck Products, KeyBank, Bissel, Kirby, American Greetings, and YouSendIt. Drew holds a degree in Sports Marketing from Bowling Green State University and is currently pursuing is MBA at the Weatherhead School of Management at Case Western Reserve University. He is an active member of the eMarketing Association and the Cleveland Professional 20/30 Club. Drew, his wife Keri, and their daughter Brielle reside in the greater Cleveland area.

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