It was good to be an Internet retailer on Cyber Monday. Internet sales jumped to $1.98 billion, up 30.3% from last year, making it the biggest online shopping day ever. What made 2012 unique wasn’t just the sales, it was the emergence of mobile shopping. Here’s how it all went down:
- 1 in every 4 dollars spent online were from mobile shoppers on tablets or smartphones.
- Tablet sales are rising. Amazon reported a one-day record for Kindle sales thanks to a $129 price point for the Kindle Fire.
- Facebook and Twitter accounted for a combined 77% of social network referrals.
- As of 11 a.m. PST, PayPal reported a 196% increase in mobile payment volume on Cyber Monday 2012 over Cyber Monday 2011.
- The iPad won the device battle, generating more than 7% of traffic. Apple’s iPhone was close behind with 6.9% and Android, 4.5%.
- Shoppers are getting smarter and better at finding deals. The average order dropped 6.6% to $185.12.
Your customers aren’t just sitting down at a computer to shop anymore. They’re shopping at work, on the bus, on the walk to class and even during lunch and dinner with tablets and smartphones (I made my Cyber Monday purchase in between classes on my iPhone). A well optimized mobile site for your products is crucial to your customers’ experience. That experience should be as seamless and pain-free as possible on smartphones and tablets—or else they might go elsewhere. Make your mobile store fast with easy-to-find products and provide a simple checkout.
So, what did you buy this Cyber Monday?