In retail, automated email messages triggered by events and consumer behavior typically lead to higher engagement. Higher engagement leads to more purchases or referrals. Whether you are properly welcoming a new consumer, nudging her back to an abandoned shopping cart, encouraging a product review, or just trying to re-engage after a period of prolonged inactivity, email has an answer. The best part? You guessed it: These triggered messages can be automated, saving retailers time/money in the process.
Our new 13-pg. guide will show you email content and sending strategies for retail: