Infographic: Email Marketing Tips for Retailers

Email marketing is still one of the most valuable things you can be doing to drive conversions on your site. In fact, 66% of online consumers made a purchase because of email marketing messages. In this infographic we will walk you through the 6 email marketing steps, some interesting email facts, and finally 7 ways you can improve your email design.

Have you recently improved your email marketing campaigns? What did you do? What was the result? Share your thoughts with a comment below!

Fathom Email Marketing Infographic (2)


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About Angela Fabek

A three-time graduate of Kent State University, Angela holds undergraduate degrees in both Fashion Merchandising and Marketing, as well as a Master's degree in Information Architecture and Knowledge Management with a focus in User Experience. Currently an Email Marketing Specialist, Angela started her career at Fathom working for Enterprise Education clients and recently transitioned to the e-commerce team. Her focus is on developing and executing strategy for both performance-based and customer nurturing campaigns and helping with conversion rate optimization on customer websites. Outside of work, Angela enjoys spending time with her family, sampling wine and trying all the delicious food Cleveland has to offer with her husband and friends.

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