How Much Revenue Is Your Email Design Costing You?

Take an objective look at the email your company is sending, not the process mind you, but the email itself.  Do you think it is the best it can possibly be?  If the answer is anything but a resounding “YES!” then you are effectively leaving money on the table.

Your email template is the face of your campaign once it hits your recipient’s inbox.  It needs to be friendly and familiar, efficient and engaging and most importantly: convey your message quickly.  An inefficient message can cost your campaign 10-20% or more – that is a lot of revenue to forgo at such a crucial point in your campaign’s process.  If your recipient is not captivated by your message there is little chance they will click through to the landing page and complete the action you want them to take.

The email you send out should be constructed with your audience, industry, best practices and your end goal all in mind – and you should not compromise on any of them.  What kind of template performs the best when sent to engineers?  How about doctors?  What if you are having a sale on a cool gadget, but you need your email template to account for image blocking – how should you optimize your template in that scenario?

Be careful not to overlook your email design.  Answering these questions can be your first step towards realizing your email campaign’s full potential.

***

Check out our white paper for 6 secrets to improve email deliverability. You’ll learn how making the inbox can mean big dollars for your business. Includes a case study of adaptive deliverability that boosted customer response by 19%.

Case Study: Email Deliverability

About Steve Kozak

Ensuring that Fathom’s brand is consistent and always future-focused - monitoring marketing trends and serving as the point-person for developing, implementing and executing marketing & creative initiatives and activities - Steve's objective is to empower brand champions that share and extend Fathom's reputation and goodwill far beyond the reach of our target customers and ideal clients.He has been a member of Fathom's creative team for almost eight years, serving as a motion graphic animator, Director of Video Production, agency Creative Director, and currently as Brand Manager. Steve is a graduate of Kent State University with a Bachelor's degree in Digital Media, and currently lives and operates in beautiful Cleveland, Ohio.

Leave a Reply