Email marketing flexed its muscles at the start of the holiday season with thousands of messages being sent from all of the top online brands.
Analysis of over 1200 commercial email senders showed strong volume the day before Thanksgiving and on Black Friday. Sending peaked on Cyber Monday with almost one third of senders being active.
With the biggest single days of the year behind us, here is what you can do to maximize your email marketing revenue generation during the remainder of the holiday season.
Increase your frequency. Monitor your metrics closely to avoid annoying your subscribers. You could even go a step further and inform them of the increased frequency.
Send on weekends. Again, monitor your metrics on this one because it might not be a good fit for your industry.
Deep link to products on your website. Links in your email should go to very specific and relevant landing pages. Remove as many clicks as possible between email and conversion.
Build smaller segments. Take extra time to build those smaller segments you skipped over earlier in the year. Target them with ultra-relevant content and watch email conversions take off!
Image Description – This image shows the number of emails sent by the 1200 senders analyzed each day from November 24th through the 29th.
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