As with other types of online marketing, it’s easy to get caught up with new trends. For example, maybe your email marketing campaigns have gone overboard with social media integration. It may seem like a great idea at first, but have you analyzed its effect on your conversion rates and email marketing revenue generation?
Take a step back from all the hype and review 4 proven email marketing tactics that will boost email marketing revenue and conversions.
- Optimize the text version of your emails to include more relevant content by using personalization along with solid segmentation. This will make it easier to get the same success from your Facebook and mobile subscribers, and in turn, get your messages to the customers that buy through growing channels.
- Keep offering free information through newsletters, blogs, and emails. Use twitter and Facebook when appropriate to increase the reach of your acquisition campaigns by showing others the value of subscribing. Give these blossoming customers exclusive incentives.
- Routinely analyze the behavior of your loyal subscribers. They can be an excellent barometer for the overall health of your email marketing and give valuable insight on what new trends may or may not be worth exploring.
- Utilize automated messaging. Implement shopping cart abandonment emails to capture lost conversions. Follow up instantaneously with lead form submissions with a quick thank you and details of when you will contact them.
What other tactics do you consistently use to generate more revenue with your email marketing?
Check out our white paper for 6 secrets to improve email deliverability. You’ll learn how making the inbox can mean big dollars for your business. Includes a case study of adaptive deliverability that boosted customer response by 19%.