Marketing Trends for Manufacturers 2015

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It’s that time of year again … time to set your marketing budget for 2015.

Should you spend more this year on digital marketing? Do you focus on organic SEO or social media marketing? What about lead nurturing? And what is the tool that can improve my ROI significantly in less than a year?

In this guide, we will uncover many of the marketing trends worth following in 2015, including:

  • How to create unselfish content and gain brand recognition through paid, earned & owned channels
  • Why mobile continues to dominate marketing
  • How marketing automation shortens B2B sales cycles

Get the Trends

Steve Kozak

About Steve Kozak

Ensuring that Fathom’s brand is consistent and always future-focused - monitoring marketing trends and serving as the point-person for developing, implementing and executing marketing & creative initiatives and activities - Steve's objective is to empower brand champions that share and extend Fathom's reputation and goodwill far beyond the reach of our target customers and ideal clients.He has been a member of Fathom's creative team for almost eight years, serving as a motion graphic animator, Director of Video Production, agency Creative Director, and currently as Brand Manager. Steve is a graduate of Kent State University with a Bachelor's degree in Digital Media, and currently lives and operates in beautiful Cleveland, Ohio.

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