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Attending tradeshows is a huge part of most industrial marketing strategies. Still, it can be hard to measure the ROI of these popular manufacturing marketing tactics. By properly setting the lead-generation stage for a tradeshow, conference or expo, you can maximize ROI long after the event is over. For your next event, how do you plan to capture, store and track new contact information? How do you plan to solicit and collect email addresses for future contact? Knowing the answers to these questions is essential to successful industrial marketing strategies.

The 13 manufacturing marketing tips in this guide will help you build relationships with event contacts and provide insight into how email nurturing can significantly increase sales-qualified leads.

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Andy Walton

About Andy Walton

Andy has extensive background in information technology, previously serving as Product Marketing Manager at SunView Software Inc. Andy is currently a digital marketing consultant at Fathom developing interactive marketing solutions using Web, social media, email and mobile devices designed to build customer loyalty and present them with relevant information they are interested in while providing measurable results for his clients. Andy has been with Fathom since July of 2011.

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