Marketing for Manufacturing in the Age of the Self-Directed Buyer [Lunch & Learn]

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Retooling Your Marketing for Exponential Growth & Profitability
If you’re serious about understanding the new ways of marketing and selling, attend the Fathom/NitroMojo “Lunch & Learn” seminar on May 8th. You’ll walk away with a concrete plan for growing your company in the age of the self-directed buyer.

WHAT: Lunch & Learn: “Retooling Your Marketing for Exponential Growth & Profitability”

WHERE: Richard Shatten Board Room, Greater Cleveland Partnership office. 1240 Huron Road E, Suite 300 Cleveland, OH 44115-1717

WHEN: Thursday, May 8 (11:30 a.m.–1:00 p.m.)

Space is limited to 25. Don’t miss out: Register today!

Join us to talk about:

  • Your sales goals
  • Your growth plan
  • The black hole in your distribution channels
  • Lead generation
  • Lead nurturing and sales conversion
  • Staying current in a rapidly evolving marketplace

WHY: In the old days, your customer came to you knowing nothing except that maybe you were the place to buy from. They needed you to hold a hand through the buying process, explaining every aspect of the thing they were purchasing. Information—and the advantage—was on your side.

Fast-forward to today: Buyers might be anywhere from two-thirds to 90% of the way through their buying journey before they contact the vendor (Forrester). What does this mean? The buying process has been transformed. Customers often know what they’re looking for; they just don’t know YOU have it. And chances are, before they even know your name, they can easily investigate every aspect of what they’re ordering and discover your rivals in the course of that research.

THE ANSWER: Manufacturing executives, all is not lost! We can show you ways to capitalize on this information overabundance and your customers’ hunger for knowledge/help. Your company need not get tossed overboard in the sea change.

Stay for lunch, leave with a plan. We look forward to seeing you there!

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Photo courtesy of Steve Jurvetson via Flickr.

About Paul Richlovsky

Paul purposefully merges a creative writing and teaching background with his decade-long marketing career. He advises clients on content strategy, editorial direction and PR/distribution. He is a perpetual critical thinker who has written/edited hundreds of blog posts and multiple long-form marketing guides, including those aimed at audiences as varied as healthcare, higher education, financial services, B2C brands and manufacturing. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon."He gets really excited about the science of elite performance, usability, brand voice, headlines, digital governance, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.

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