2016 is right around the corner and the best way to prepare for it is to stay ahead of the curve in terms of both industry changes and industrial marketing trends. Moving into the New Year, it’s predicted that the manufacturing industry will see an increase in the use of robotics, 3D printing, and eCommerce. Starting to adopt these trends now will not only put your manufacturing company in a better position in terms of operations and efficiency, it will give you a competitive edge in the digital market.
These new capabilities can give your company advanced features & benefits to offer in online ads that will set your company apart from less progressive competitors. For example, just imagine the added capabilities you could advertise with the ability to create specialized parts through robotics.
These changes will also provide fodder for content creation efforts that can showcase advancements in manufacturing. Finally, the huge benefits of eCommerce for manufacturers–if it fits with their business model–can take out the middle man of distributors and open manufacturing companies up to a whole new world of digital sales and direct to consumer capabilities.
Interested in more ways you can prepare for 2016? Read our manufacturing marketing publication The MFG Standard. This issue is dedicated to setting 2016 marketing budgets and maintaining success throughout the year.