Ready to talk? Chat with us, request a quote, or call 866-726-5968

Main Menu

Fathom Blog

News & analysis on digital marketing & analytics

avatar

If You Build It, They Will Click

By | May 17, 2012

Manufacturing A Social Media PlanIn order to compete in today’s economy; it’s becoming increasingly obvious that social media and technology are a vital part of a business’ online marketing mix. It is also widely known that the manufacturing industry has been slow to adopt these practices:

These numbers are even lower for smaller manufacturers, yet these companies have the most to gain in developing social media strategies, as much of their new business relies on word-of-mouth. One of the best ways for manufacturers to begin building a stronger share of voice in the social media world is to turn to your supply-chain partners. You will have a much better chance of finding your customers and giving them an opportunity to participate by using your supply chain-partners as a gateway to untapped prospects.

  • 18% of manufacturer respondents (out of a total of 60% from all industries surveyed)…
    • Have no idea how their primary supply chain vendors/partners are using social media sites or services to interact with customers
    • Say their primary supply chain vendors/partners are not using social media sites or services to interact with customers
  • 12% of manufacturer respondents (out of a total of 40% from all industries surveyed)…
    • Are very familiar with how their primary supply chain vendors/partners are using social media sites or services to interact with customers
    • Have a general understanding of how their primary supply chain vendors/partners are using social media sites or services to interact with customers (via PDF: “Research Study: Social CRM in the Supply Chain”)

*Please note: The manufacturing industry was one of 11 industries that responded to the above survey.

Although social media can benefit businesses in all industries, there is one particular challenge facing those in manufacturing. Heightened pressure exists to lower overall standards of quality and reliability as companies struggle to maintain profits. When social media is utilized for a specific product, demand increases, which is considered a good thing in many cases; however, manufacturers are then forced to shorten production times to meet it. As a result, fewer resources are available for quality testing.

Now that you know why you might want to use social media, learn more about how manufacturers should approach social media.

***

Learn why the Internet is manufacturing’s best friend, including reliable ways to generate cost-effective leads:

Digital Marketing 101 for Manufacturers

No Comments

avatar

About Danielle Kolesar

Danielle Kolesar is a marketing analyst with the research & strategy department at Fathom. She graduated from Baldwin-Wallace College with a degree in communication studies. As a marketing analyst, Danielle supplements the sales and marketing team with both broad industry and specific business research.

Request an Assessment

Let us take a look at your current online presence.

Free
Assessment

Get Blog Updates

Archives

Interested in Writing for Our Blog?

Tell us your idea.

Write
For Us