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Do you ever wonder why your blog posts aren't getting the attention you think they deserve? You spend the time researching and writing, but you don't know why people aren't reading your blog. There aren't any hard and fast rules to writing posts that attract the attention you desire, but here are just a few tell-tale sings that your blog content isn't working:
- You're not making your point: Part of making sure your point hits home is to consider whether or not your audience would care about your blog post topic. In addition, when you read what you wrote, does it make sense? I used to think that adding as much information as possible would create a stronger piece. However, too much information can actually confuse the reader. A blog post with multiple themes could cause your readers to come away wondering what it was they just learned.
- No teacher would give your content an A+: The Internet is a vast resource for information on all kinds of subjects. Since you're probably not the only one writing about your topic, mediocre writing will not get you noticed.
- You're not getting any comments or retweets: If your comments section is so bare that you hear crickets chirping, you've got a problem. It either means that no one is reading your blog, or that people are reading it but weren't invested enough in your topic to comment on it. Likewise, even more concerning is when no one is retweeting your blog post. Retweeting is as simple as clicking a button. If no one wants to do that after reading your blog post, you need to find out what it was about your content that didn't work and fix it.
- You're not spending time on it: Although there are some topics that you could easily write about in 15 minutes, most blog posts won't be this quick. Take the time to research your topic and write about your subject in a compelling, relatable and easily understood manner.
- You over-optimize: Keyword stuffing is a major no-no everywhere on your website and your blog isn't excluded from this. Not only does it make your content harder to read when keywords aren't woven into it naturally, it cheapens what you're trying to say. Try writing your blog post first, then optimizing it for relevant keywords.
Now that you know some reasons why your blog might not be attracting readers and gaining attention, take a look at your blog. Are you doing any of these things?
Want to learn more about how to improve your corporate blog? Contact Fathom today.
*Photo provided by notionscapital on Flickr
About the Author: Caroline BogartCaroline Bogart is a Senior Technical Copywriter / Online PR Strategist at Fathom. She is a graduate of Miami University and John Carroll University, with a Bachelor’s degree in journalism and a Master’s in communications management. Caroline’s marketing background in the manufacturing and software industries allows her to craft the conversion-friendly on-site and off-site copy for clients in these industries.
Comments
4 Comments so far4 Responses to “Why Your Blog Post Isn’t Getting Noticed”
I found targeting my posts and notifying certain individuals got me a higher success rate
Your tips made sense, thanks a lot! I think when it comes to blogging, you have to respect your readers and write for them first, before writing for search engines. It's quality that matters most. So, I'd say be fun, witty and smart when you write or blog. Besides, if you build a quality blog, your visitors will come like bees to honey. It may be tough if you're new to blogging, but everything will come in place I guess.
Jamie, that's a great point and a great way to get the word out about you blog.
Garious- Thanks for the comment! I agree that it's important to place emphasis on quality writing that appeals to what matters to your readers most.