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Thursday, November 12th, 2009
7:30 am - 8:00 am EDT: Registration and Continental Breakfast
8:00 am - 10:00 am EDT: Presentations and Audience Q&A
The City Club of Cleveland
850 Euclid Ave., Second Floor
Cleveland, OH 44114
Description
Your organization has started blogging, tweeting and updating your Facebook status, but is it working? If you're like many communications professionals today, you may not be sure how to quantify the success of your social media efforts. Measuring social media is very different from what you may be doing to measure a PR campaign's ROI. With social media, you want to be able to measure readers' actions in response to your news, not just how many people read it.
Get ready to throw out your clips, circulation numbers and impression statistics and join us for an exciting panel discussion on social media ROI measurement. Our panel of Cleveland's most savvy social media experts will provide you with advice on setting goals for your social media campaign and arm you with the tools you will need to generate both quantitative and qualitative results.
Speakers
John Heaney, Vice President, NESCO and Principal, Orange Envelopes
Dominic Litten, Senior Account Executive, Fathom
George Nemeth, Chief Blogging Officer, Brewed Fresh Daily
Jason Therrien, President, thunder::tech
Moderator
Michael DeAloia, "Tech Czar"
Host/Sponsor
Business Wire, Cleveland
About the Author: Kurt KrejnyKurt Krejny is the Director of Online Marketing at Fathom. Kurt has over 10 years of experience in online marketing with a concentration in search engine optimization (SEO). Kurt's background in Visual Communications Technology at Bowling Green State University has allowed him to assist organizations in solving complex online marketing problems. Using a diverse skill set including traditional marketing, graphic design, usability, website development, and video, Kurt has been focused on getting things done to show results. Follow Kurt on Twitter @KurtKrejny and connect on LinkedIn
