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Getting keywords has never been a problem - we have plenty of places to look for possibilities.
The tough part has been deciding what keywords to choose for a client based on website viability, competition, target markets, etc.
We've just released a proprietary tool, the Keyword Refinery, that makes that job a lot easier. Fathom clients now benefit from the new product that scores each keyword based on an array of on-site, off-site and technical considerations.
Other firms have approached final keyword selection on a smaller scale, but not with the ability to rate numerous keywords at one time over a distinct set of factors.
Although robust, the Keyword Refinery is still flexible enough to address different clients regardless of their size or industry.
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2 Comments so far2 Responses to “Selecting Search Terms Is Easier with Fathom’s New Keyword Refinery Tool”
Mike,
This is great news. To finally have a tool that helps us effectively consider all the angles of keyword nomination - which can ultimately help our clients' business - is truly innovative.
Ohh thats gr8 news.This will be quite handy for keyword research in all prospective .