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Our search engine optimization firm highly recommend posting articles, at least one or two each month, onto various article and ezine databases online. Most often, these article and ezine websites allow you to post a mini BIO of yourself as the author, complete with information about your company, and links to your email address and website address. In addition, hyperlink a keyword phrase important to your business in your BIO. This will act as a one-way inbound keyword link going to your homepage, as link popularity is important to getting high search engine rankings now.
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For example, here is Fathom's BIO that you will see upon reading one of our articles scattered across the Internet:Michael Murray is vice president of Fathom, a Cleveland, Ohio-based search engine optimization firm. A member of Search Engine Marketing Professional Organization (SEMPO), he also authored the white paper, "Search Engine Marketing: Get in the Game."
michael@fathomdelivers.com
This works two ways - it helps to increase your link popularity and brings hundreds or thousands of potential regular visitors to your website. The reason for this is because the longer your articles are posted on these websites, the more webmasters and other business owners copy and post your articles (giving you proper author credit with links to your website and your email address) onto their own websites.
For example, search at Google.com this phrase which is one of our search engine optimization firm's article titles: "Website Promotion: 10 Search Engine Optimization Blunders to Avoid." What results are over 1,000 websites with our article listed on their websites. This particular article was published on several article and ezine databases on April 11, 2005.
Your visitors will also be more inclined to do business with you, seeing as how your articles have been posted online at various websites across the Internet, trusting you as one of the foremost experts in your field. Some great places to start are www.articlecity.com, www.goarticles.com and www.ezinearticles.com. So what are you waiting for? Start writing!
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Fathom, a search engine optimization firm
1-866-RANK-YOU (726-5968)
michael@fathomdelivers.com
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