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Advertising Age Poll: David vs. Goliath Digital Production House Debate
A recent Advertising Age poll asked readers if small digital production shops working directly with clients will turn large digital agencies into unnecessary middlemen. A surprising 64% of respondents responded "yes." What does this say about the future of Internet video marketing for ambitious companies in the new millennium?
Google Local Extensions - A Key to Online Marketing Success
Google recently got rid of the use of local business ads for pay-per-click marketing. Luckily, Google is now offering local extensions, which are easier to set up and offer a lot of power.
Looking Deeper into the Reverse Broadcast System
In traditional advertising (print, radio, TV), users are receiving the message in a passive manner. They aren't necessarily thinking about "I Can't Believe It's Not Butter" when they're watching TV, they just want to catch the latest re-runs of "Everybody Loves Raymond." In other words, they are being broadcast to. In search, it's the opposite. Users have to actively consider what it is they want, then hop online and perform a search to find whatever it is they are seeking.
3 Key Elements to a Good Subject Line
We all put extra thought into crafting the perfect subject line. Subject lines make the first impression and have a huge impact on our open rates. It can often carry through to our click-through rate and conversions so it's clearly one of the most important elements to an email.
Help! My Rankings Have Fallen and I Can't Get Up
High rankings are a serious issue only if they actually drive traffic. Business executives shouldn't get nervous when they lose a top ranking if the keyword phrase wasn't doing much to deliver visitors in the first place. Here are 10 tips to help you get through the crisis.
About the Author: Kurt KrejnyKurt Krejny is the Director of Online Marketing at Fathom. Kurt has over 10 years of experience in online marketing with a concentration in search engine optimization (SEO). Kurt's background in Visual Communications Technology at Bowling Green State University has allowed him to assist organizations in solving complex online marketing problems. Using a diverse skill set including traditional marketing, graphic design, usability, website development, and video, Kurt has been focused on getting things done to show results. Follow Kurt on Twitter @KurtKrejny and connect on LinkedIn
