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The Perils of Money Back Guarantees

By | September 9, 2005

We're absolutely sick and tired of fake out money back guarantees.They really put our SEO industry in a bad light. Hopefully, companies don't fall for them.Our guess is that many companies will get lulled in by "fantastic" guarantees.

Read the label, or better yet, pester the purveyors of these nasty guarantees with logical questions. What's guaranteed? For how long? Which search engines? Which positions? Which keywords? The list goes on and on.

Fathom offers a guarantee - 60 days. No questions needed. You can walk anytime for any reason. What can you accomplish in 60 days? The rankings may not hit #1, but the professionalism will be clear. It's been helpful as we sign up new clients we'll never see. The guarantee encourages them to assess whether we do what we say we'll do (ie. research, custom reporting center, phone conferences, baseline ranking reports, etc.).

Read more about our moneyback guarantee here.

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  1. Dave Jackson - September 22, 2005 at 12:38 am

    Nice post, Michael! I really enjoyed the one on the TEN STEPS, especially about owning up to your mistakes. How many times have I felt someone simply covered up!

    Thanks again!

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