Fathom is searching for an entry-level technical writer with impeccable writing and self-editing skills. Candidates must have an aptitude for understanding technical subject matter. Our preferred candidate has experience writing manufacturing and technical content.
We are looking for a technical writer who is detail-oriented with a go-getter attitude. You must be able to write content that is clear, compelling, persuasive and conversational. Our new technical writer is someone who is a fast-learner and can work with little supervision while producing high-quality work.
Daily activities for this position would include:
- Create new content for highly technical websites
- Optimize existing website content using search engine-specific strategies
- Create press releases for distribution to digital media outlets
- Develop white papers, case studies, guides and articles on various topics
- Write content for opt-in email campaigns, strategic landing pages and pay-per-click campaigns
- Eagerness to learn the Search Engine Marketing industry
Qualifications:
- Associate or Bachelor’s degree (preferred), but professional Internet, marketing, advertising or journalism experience may be accepted
- Excellence in grammar, spelling and English language composition
- Strong attention to detail, with the ability to self-edit
- Experience with natural SEO and online marketing tactics preferred, but training provided
- Ability to adhere to demanding deadlines in a fast-paced environment
- Familiarity with Microsoft Office, Dreamweaver and HTML
- Ability to write in a variety of styles on a wide range of subjects
** Qualified applicants will be sent an email questionnaire for further consideration. All in-person interviews will require an onsite writing test. **
Please send your cover letter explaining why you are our ideal candidate along with your resume to: careers@fathomdelivers.com (no phone calls, please).
Fathom (www.fathomdelivers.com), based in Valley View, Ohio, is a leader in ethical search engine marketing and placement, including search engine optimization, online public relations, pay-per-click, opt-in email marketing and online digital video production services.
Good luck and please pass along.
No Comments yet, your thoughts are welcome. »It's been talked about on this blog before, but it's high time to address the subject again: How is your free Google Maps/ local business listing doing? What do people see when they search for you locally or within Google Maps? If you don't have any local listings and/or have no idea what they are, please read this great local search primer from my colleague Kurt Krejny. Then you can log in to your Google Local Business Center listing.
Differentiate Yourself From Your Closest Competitors
- Add customized business categories (in the early days this was not possible). Give your niche business the right category. What's that you say, there's no category for fantasy football player insurance? Create one!
- Add customized additional details fields. Have a good BBB rating? This would be the place to show it off.
- Add a printable coupon for local business; use new functionality to link to it from your blog, Facebook page or other profile.
- Add videos (up to 5) and images (up to 10).
- SUPER TIP: Encourage satisfied customers to post reviews: instruct them to click on the "Write a review" link on your page's public listing. A simple but effective 2-sentence review can work wonders for your image ... plus you'll get star power. The better the reviews you have, the more stars will show up right next to the "reviews" link, which is located prominently near your business name. Can you max out with 5 dazzling stars? Talk about standing out from your competitors!
- Make sure your vital contact details--location, address, phone/fax numbers--are correct. Read an instructive tale (again, courtesy of Kurt Krejny) of how an incorrect Google Local listing can frustrate your customers and what you can do about it.
- Finally, get analytical. See the "dashboard" tab and use the new "Insights" data to map the zip codes from which people are requesting driving directions, see how many people are clicking through to your website, and discover what keywords are getting your local listing impressions in Google's results.
Now, get out there and think globally locally. Get the most out of your Google Local listing.
7 Comments »Business owners in Ohio and some neighboring states may want to take advantage of a new conference on Internet marketing.
As Fathom's vice president of online marketing, I'll be the presenter for the "All About Search Engine Optimization" session during the half-day event, "Internet Marketing: Applications, Opportunities and Challenges for Your Business."
The University of Toledo College of Business Administration Department of Marketing organized the October 14th conference to help business professionals learn how to better use the Internet to promote their products and services.
I'll share fresh insights about what it really takes to make a website rank for competitive keywords, including keyword selection, on-site tactics and off-site influences.
The conference will be held at the Dana Conference Center (Lucas Room) on the UT Health Science Campus (next to the Hilton Hotel on Glendale Avenue) from 7:30 - 11:40 a.m.
For registration details and a full program description, you can access a PDF.
The conference fee is $75, with discounts for additional attendees.
In addition to search engine optimization tactics, other sessions will include paid search, email marketing and social media.
I hope you have a chance to attend.
No Comments yet, your thoughts are welcome. »Via the Google Webmaster Tools blog (with accompanying YouTube video), Google's Matt Cutts confirmed what many in the SEO community have known for quite some time: Google doesn't use the meta keywords tag in their rankings.
Q: Does Google ever use the "keywords" meta tag in its web search ranking?
A: In a word, no. Google does sell a Google Search Appliance, and that product has the ability to match meta tags, which could include the keywords meta tag. But that's an enterprise search appliance that is completely separate from our main web search. Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don't have any effect in our search ranking at present.Q: Why doesn't Google use the keywords meta tag?
A: About a decade ago, search engines judged pages only on the content of web pages, not any so-called "off-page" factors such as the links pointing to a web page. In those days, keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.
While left as almost an afterthought (and probably should have been highlighted a bit more), Cutts also confirms that the meta description tag also does not influence the Google search results.
Even though we sometimes use the description meta tag for the snippets we show, we still don't use the description meta tag in our ranking.
Google does not use the keywords meta tag in web ranking (Official Google Webmaster Tools Blog)
Google: Stop Suing Over The Keywords Tag, We Don’t Use It (Search Engine Land)
No Comments yet, your thoughts are welcome. »
You're getting ready to launch a new search marketing campaign. It doesn’t matter whether it's a paid or organic search campaign. The seeds of success for your campaign are planted with keyword research.
Lots and lots of keyword research.
Inevitably, you'll have to create extensive lists of keywords to analyze and review.
Today, Fathom is proud to release a new tool to help you create those massive lists more quickly:
the KEYWORD MIXER!
The Keyword Mixer allows you to quickly generate 100s and even thousands of keyword variations by entering in a few options and some lists of words to mix.
Let's say, for example, you run a site that sells bargain watches and bracelets in the Cleveland, Ohio area.
First, you could compile a list of location-specific terms. We'll keep it simple, but obviously there are dozens of options. Let's say our list is:
• Cleveland
• Northeast Ohio
• Ohio
• Cleveland area
• Cleveland Ohio
Secondly, you can create a list of adjectives to describe your products. Let's again limit it to five:
• inexpensive
• bargain
• reasonably priced
• high-quality
• cheap
Next, add your nouns. These are usually your products or services themselves. Again, we'll limit it to 5. I'm keeping them singular, because as we'll see in a moment, the tool has the ability to create plurals. Our list will be:
• watch
• bracelet
• wristwatch
• pocket watch
• rolex watch
You'll enter these in the appropriate fields.
Next, you can select your mixing options, and select the various ways to mix up your keywords. Currently, there are five options available, and they're pretty self-explanatory.
Lastly, you can choose whether or not to allow the mixer to try and create plurals. You can see the rules it will try to apply. Be warned that this is just a tool and can't handle all of the intricacies of the English language, but it will do a good job with most regular nouns.
If we selected all options for our 5 X 5 X 5 lists, and then hit the MIX button, you'll see that the Keyword Mixer quickly generates 650 viable variations on these keywords.
It's easy to see how the Keyword Mixer can quickly generate thousands upon thousands of keywords for you.
We hope you use and enjoy this free keyword research tool. We look forward to adding features for you sporadically, so we welcome your comments and suggestions.
1 Comment »
