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New Opt-In Email Guide for Higher Education

By | December 6, 2007

opt-in-guide-cover.pngIf you are involved in marketing for higher education, you will be interested in the newest guide available from Fathom. Joe Soltis has produced a guide called "Kickstart Higher Education Marketing with Email", and it is now available as a free download.

The step-by-step guide provides an easy-to-follow process that ensures successful communication and response rates. It also offers tips for using email marketing for non-enrollment purposes, including fundraising and career services assistance. Technical requirements of email marketing are also addressed.

Joe has also produced an online video, which gives an overview of the guide.

About the Author:

Matt has broad experience in traditional and online marketing, with a particular focus on the manufacturing sector. He loves discovering strategies and tactics that result in big wins. Keough is known for his creative and sometimes amusing analogies and once subjected the Internet to animated GIFs. He is the father of four boys and has watched many hours of baseball with his wife, Joyce.

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  1. Mike Murray - December 8, 2007 at 11:24 pm

    Thanks for the post. The guide and video also reinforce the many ways people can market on the Internet beyond email.

One Response to “New Opt-In Email Guide for Higher Education”


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