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Fathom's own Director of SEM Best Practices, Mr. Kurt Krejny, was asked recently by Metrics Marketing Group to speak on the topic of online reputation monitoring & management for an upcoming Web Association luncheon. Kurt, who has been instrumental in the development of the search engine marketing strategies Fathom uses to help companies manage their reputations online, jumped at the chance, not only due to his knowledge and expertise in online marketing but also because he'll get the chance to share the podium with his fiance' - Ms. Alison Morey of Metrics Marketing.
As Kurt puts it, "Companies today are far more vulnerable than ever before to criticisms, complaints and negative feedback about their products and services. Disgruntled former employees, competitors and even dissatisfied customers can use the Internet to unfairly smear the name of legitimate businesses. Those comments can show up in search results and deter possible new clients from engaging. Reputation management is all about pushing down those negative comments so your company can be seen in the best light possible, using search engine marketing techniques."
The luncheon promises to be a tasty event, and an informative one too. Information can be found by following this Web Association link for registration details on the June 29th lunch, which starts at 11:30 a.m. at Windows on the River in Cleveland, Ohio.
About the Author: Daiv WhaleyWorking at Fathom for the past seven-plus years, Daiv learned SEO and Internet marketing from the ground floor up. He's developed content strategies for many clients, written for multiple industries, managed accounts and written and produced online videos. He's also had a cable access TV show, created several video art installations, and enjoys blogging about the Internet video marketing industry & Fathom's top-notch production values, as well as the exciting world of content marketing.
