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Maybe this is Twitter week at the Fathom blog. Despite what looks like piggybacking on yesterday's excellent look at Twitter's recent demographic explosions by my colleague Dominic Litten, I was actually compelled to write this post before Fathom's biggest Twitter aficionado and power user made his comments.
Thank the Milwaukee Bucks' forward Charlie Villanueva for a spike in Big-Media Twitter use.
Though I'll remember the hit he put on Anderson Varejao (just after the 10-sec. mark) when the Cavs played them back in February, most casual fans when looking back on this season are going to associate him with his infamous halftime tweet:
In da locker room, snuck to post my twitt. We're playing the Celtics, tie ball game at da half. Coach wants more toughness. I gotta step up.
It was this message, sent from the Bucks' locker room, that prompted coach Scott Skiles to ban the use of Twitter during games, a story that was widely reported and followed up by the AP, ESPN, and news outlets across the nation. Outspoken Dallas Mavericks coach Mark Cuban was fined $25,000 by the league for criticizing officials on his Twitter account. Even Celtics Coach Doc Rivers got into the act when asked about it, giving the memorable quotation,
Yeah, well, I have no comment. New generation.
Open the floodgates
Soon enough, ESPN's "PTI" program started actively promoting its Twitter feed during the show. Shortly thereafter, I noticed locally that Cleveland's The Plain Dealer and the Akron Beacon Journal ramped up their Twitter efforts, with popular Cavs beat writer Brian Windhorst jumping on. And for your viewing enjoyment, Slate V produced a funny video spoof about "Flutter," an heir to Twitter.
What's the point of all this?
If all these media companies have seen the wisdom in jumping on the bandwagon, what's preventing you from doing the same for your business?
Have you jumped on the bandwagon yet? Why or why not?
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Read more Fathom blog takes on Twitter like using it for follower discounts, lead-generation, and Q&A sessions.
About the Author: Paul RichlovskyA member of the company since 2006, Paul is a College of Wooster graduate who has served in various writing, editing, and account management capacities. He currently helps lead Fathom's internal marketing strategy, contributing to brand and product activation while helping manage content on the company website. A former teacher of English as a foreign language, he has previously written about vocational education on YouShouldGoToSchool.com.
