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Google Webmaster Tools has an updated user interface. One of the features I really applaud is the addition of a drop down box for users with multiple domains verified in their console.
This is not earth shaking, but a nice addition. I sometimes want to compare the same data point across several domains, and it used to mean jumping back to the dashboard and finding the domain and then navigating back to the particular statistic. The drop down lets you select the domain and view its data in one click. Nice!
Google also adds subscribers stats to your RSS feeds to the toolbox.
Well, not ALL subscribers, of course.
If your site publishes feeds of its content, this page will display the number of users who have subscribed to these feeds using Google products such as iGoogle, Google Reader, or Orkut. Because readers can use other sites and aggregators to subscribe to your content, your total number of subscribers from all sources may be higher.
As Google also owns FeedBurner, can this be a pilot program to test RSS integration? Will all FeedBurner data get rolled into Webmaster Tools? Stay tuned!
About the Author: Matt KeoughMatt has broad experience in traditional and online marketing, with a particular focus on the manufacturing sector. He loves discovering strategies and tactics that result in big wins. Keough is known for his creative and sometimes amusing analogies and once subjected the Internet to animated GIFs. He is the father of four boys and has watched many hours of baseball with his wife, Joyce.
