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Today, Adobe’s Flash video rules the online world as the premiere method for delivering videos online. Now, Adobe has their sights set on your living room: Flash video delivered directly to your TV.
With 98% of PCs having Flash installed and forgoing the need to download additional codecs or software, there is little doubt why 80% of all videos watched online are Flash videos. Will Flash video have the same success in your living room?
Ultimately, I believe Flash video will be successful for two reasons: interactivity, and the immense variety of video content that will be made available.
http://www.crn.com/software/216900126
About the Author: Mike PerlaMike joined Fathom Online Marketing in 2006 with more than 10 years’ experience designing and developing for intranets and desktops. He led Fathom’s rebranding and website redesign in 2006 and later helped to launch its video production department. He has also launched national contests for Fathom clients, guided high-traffic website builds, and developed proprietary Flash applications. In his current role, Mike heads the conversion rate optimization and creative teams.
