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Business owners in Ohio and some neighboring states may want to take advantage of a new conference on Internet marketing.
As Fathom's vice president of online marketing, I'll be the presenter for the "All About Search Engine Optimization" session during the half-day event, "Internet Marketing: Applications, Opportunities and Challenges for Your Business."
The University of Toledo College of Business Administration Department of Marketing organized the October 14th conference to help business professionals learn how to better use the Internet to promote their products and services.
I'll share fresh insights about what it really takes to make a website rank for competitive keywords, including keyword selection, on-site tactics and off-site influences.
The conference will be held at the Dana Conference Center (Lucas Room) on the UT Health Science Campus (next to the Hilton Hotel on Glendale Avenue) from 7:30 - 11:40 a.m.
For registration details and a full program description, you can access a PDF.
The conference fee is $75, with discounts for additional attendees.
In addition to search engine optimization tactics, other sessions will include paid search, email marketing and social media.
I hope you have a chance to attend.
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