« Fathom Employee Spotlight: Amanda Bastock | Twitter’s Underwear Drawer: In the Clouds »
Joe Castro
Paid Search Senior Account Executive
Area of Specialization:
Pay Per Click Advertising/Search Engine Marketing, Call Tracking, and Conversion Tracking
Leadership Role:
Call Tracking and Omniture Search Center
Industry Verticals:
Health, Career Services, Retail, Technology, and Manufacturing
Best Thing About Working at Fathom:
My co-workers and their optimistic attitudes and willingness to go the extra mile for our clients.
Most Challenging Aspect of Your Job:
Keeping up with paid search best practices that change ever so quickly and meeting clients goals and initiatives every month.
Most Rewarding Aspect of Your Job:
Hitting clients goals such as Return on Advertising Spend and conversion goals.
Education:
University of Dayton
Hobbies:
Watching the Cleveland Cavaliers dominate the Eastern Conference, spending time with friends and family, and activities outside when it is nice out!
Favorite Place to Eat Lunch:
Subway - $5.00 Footlong
Favorite Quote:
'Make a meal'?
About the Author: Kurt KrejnyKurt Krejny is the Director of Online Marketing at Fathom. Kurt has over 10 years of experience in online marketing with a concentration in search engine optimization (SEO). Kurt's background in Visual Communications Technology at Bowling Green State University has allowed him to assist organizations in solving complex online marketing problems. Using a diverse skill set including traditional marketing, graphic design, usability, website development, and video, Kurt has been focused on getting things done to show results. Follow Kurt on Twitter @KurtKrejny and connect on LinkedIn
