Social Media
LinkedIn PPC Advertising
Tuesday, September 6th, 2011LinkedIn Advertising is another social media pay-per-click platform that allows you to reach your target market by using demographic targeting (similar to Facebook Advertising). LinkedIn’s self-serving advertising platform I am referring to is called LinkedIn Direct Ads. Where Facebook Advertising is typically more successful for ‘business-to-consumer’ (B2C) business models, LinkedIn Advertising is usually most successful [...]
“Making the Most of Online Video Marketing” Webinar
Monday, August 22nd, 2011Wednesday, Aug. 24, 2011 2-3 p.m. Register today! Video is one of the most effective ways to reach your company’s audience online. Through online video marketing, you can engage and interact with customers, increase traffic to your website and add more personality to your social media networks. Join Yvonne Rayburn, Director of Online Communications for [...]
2011 Midwest Social Media Summit
Friday, August 12th, 2011Get ready to get down to business at the 2011 Midwest Social Media Summit on November 17, 2011 in Cleveland, Ohio. The day promises to be full of practical social media applications for business from some of the region’s top leaders. Fathom will be co-sponsoring and featuring 2 panel speakers at the event, Bill Balderaz and Kurt Krejny (see more below). [...]
7 Engaging Ways to Start a Blog Post
Tuesday, August 9th, 2011If you’ve ever had trouble writing the first line of your blog post, you know just how frustrating this can be. You want to craft the perfect sentence that will draw your readers in, but not give away the whole entire blog post. Starting your post is actually a lot easier than you might think. [...]
Fathom Seeking Copywriting / Online Public Relations Interns
Monday, August 1st, 2011Let’s face it: marketing and advertising is a different world today than it was just a few years ago. Social media has become the new arena in online public relations. If you’re a business and you’re not reaching out, you’re likely losing out. And if your website isn’t found online, how will it succeed? Fathom [...]
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