Social Media
15 Ideas for Fresh Blog Posts
Monday, November 7th, 2011You’ve been here before. Staring at your blank computer screen, just waiting for words to come to you, but they never do. Writer’s block can happen to anyone and is especially difficult to overcome when you’re trying to think of something fun and engaging to blog about. To help you nip writer’s block in the [...]
Fathom Tracks Klout Scores, Changes
Wednesday, November 2nd, 2011“I’ll show you mine if you show me yours.” This has been a common refrain throughout the office as many Fathomers compare Klout scores with either shame or pride. “What’s Klout?” you may ask. It is a company that gauges your social-media activity in the form of a rating from 1 to 100 (the Klout [...]
Fathom Was There at the bigBANG!
Friday, October 28th, 2011Heralded as an event for “sparking social innovation,” Cleveland Social Venture Partners (a pro bono client of Fathom’s) in conjunction with sponsors like The Sherwick Fund, The George Gund Foundation, St. Luke’s Foundation, Fathom and several other groups and individuals ignited the scintillating bigBANG! event at Cleveland State University today. The large, well-attended gathering featured [...]
Are You Advertising on LinkedIn?
Thursday, October 27th, 2011Are you struggling to generate a profitable return on your investment through Google AdWords or Microsoft AdCenter? Even with consistent PPC management, optimization, and testing, your results may be stagnant at best compared to 2-3 years ago. Competition is continuing to increase in both Google and Bing, and therefore, so are your costs associated with [...]
All You Need to Know About LinkedIn Company Updates
Tuesday, October 25th, 2011Have you noticed that some of the companies you follow on LinkedIn are suddenly popping up with status updates in your homepage news feed? If so, you’re experiencing the newest feature of company profiles on LinkedIn. How it works: It’s simple. With this recently released feature, companies with assigned administrators and whose company page is [...]
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