Social Media
Why Do Americans Use Social Media?
Monday, November 28th, 2011The Pew Internet & American Life Project recently polled over 2,250 Americans to find out why they use social media sites like Facebook, Twitter, LinkedIn, and MySpace. The published report, “Why Americans Use Social Media,” led to some interesting findings. Most notably, it was found that keeping in touch with current friends or reconnecting with [...]
Kurt Krejny on SMX Panel: Boosting Business with Twitter
Wednesday, November 23rd, 2011Fathom’s Kurt Krejny will be speaking at the SMX Social Media Marketing 2011 conference in Scottsdale, Arizona (read the news release). He will share the stage on December 5th with 2 other speakers for the “Boosting Business With Twitter Marketing” panel, moderated by Search Engine Land’s Elisabeth Osmeloski. The two-day Search Marketing Expo conference takes places [...]
“Like” the Fathom Facebook Page and We’ll Donate $1 to the Cleveland Foodbank
Tuesday, November 22nd, 2011Giving back has never been easier. From now until the end of the month, Fathom is donating $1 to the Cleveland Foodbank for every new “like” we get on our Facebook page.* One dollar provides four nutritious meals for the hungry in Cleveland, so giving about 30 seconds of your time can have a bigger [...]
QR Codes: An Outsider’s Perspective
Monday, November 21st, 2011QR codes are, in a word, cool. For one, they link you directly from print marketing materials to online content when you scan them on your smartphone. The flexibility of QR codes is also impressive—they can summon websites, text files, and more. Sure, I think QR codes are pretty cool. But I’ve never actually scanned [...]
2011 Midwest Social Media Summit: The Ultimate Summary
Friday, November 18th, 2011Content. Yesterday’s Midwest Social Media Summit in Landerhaven can be summed up in a single word: content. The concept was most boldly illustrated in content marketing evangelist Joe Pulizzi’s proclamation that “Mediocre content does nothing for your business.” Make no mistake about it, content was the word of the day. For all the talk of social media, nearly every [...]
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