Social Media
Fathom Unveils Directory of Twitter Tools
Monday, December 5th, 2011If you are involved with serious Twitter marketing for business, then we have a resource you shouldn’t miss. As seen by attendees of today’s SMX Social Media Marketing 2011 conference (Scottsdale, Arizona), Fathom’s new directory of Twitter tools contains something for every kind of professional Twitter user. And we’re not just showing you the directories for followers and [...]
Just in Time for the Holidays…
Thursday, December 1st, 2011Yahoo! has recently closed down its site explorer, leaving it more time to focus on upgrading shopping and recipe search results for the holidays. The goal of these improvements for Yahoo! search results is to create a more dynamic searching experience for users. This will make it easier for searchers to find relevant recipes and [...]
What’s New With Foursquare?
Wednesday, November 30th, 2011Are you currently using Foursquare for your business? If you’ve avoided the site up until now, it might be time to finally give in. In its beginnings, Foursquare was simply a mobile app used as a tool for letting friends and family know where they could find you. You could check in at local restaurants, [...]
SEO for the IPO
Wednesday, November 30th, 2011The fundraising, IPO and growth periods can be a very exciting time for young and old companies alike, with new products, services and ideas. It can also be one of the most challenging and stressful times. The entire company is forced into focusing on numbers, reports, and analytics to support projections and ultimately secure the [...]
Valuing the Value Proposition for Positive Branding
Monday, November 28th, 2011Oftentimes when a new client comes to Fathom, we quickly realize that it doesn’t know what is special about its products or services. Certainly the client believes in the wares it offers, but really can’t explain why consumers should buy from it instead of from a competitor. It thus becomes part of our Internet marketing campaign to help [...]
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