Online PR
SEO and Your Company Profile
Tuesday, January 3rd, 2012The Company Profile – Why you’re missing the mark for SEO On my down time, I read a lot of press releases, product announcements and general business news. I must have issues, because it’s something I really enjoy! Point being, I often read a piece of interesting content, e.g. a new product announcement, and am [...]
Stats to Make Any Online Retailer Smile
Thursday, December 8th, 2011Almost $20 billion. That’s how much money shoppers have spent with online retailers this holiday season. As many of you probably know, the Thanksgiving weekend online shopping extravaganza, which also includes Cyber Monday, was the biggest in history. No one is particularly surprised, but you might be interested to find out just how big it [...]
What’s New With Foursquare?
Wednesday, November 30th, 2011Are you currently using Foursquare for your business? If you’ve avoided the site up until now, it might be time to finally give in. In its beginnings, Foursquare was simply a mobile app used as a tool for letting friends and family know where they could find you. You could check in at local restaurants, [...]
Valuing the Value Proposition for Positive Branding
Monday, November 28th, 2011Oftentimes when a new client comes to Fathom, we quickly realize that it doesn’t know what is special about its products or services. Certainly the client believes in the wares it offers, but really can’t explain why consumers should buy from it instead of from a competitor. It thus becomes part of our Internet marketing campaign to help [...]
Want Your Website to Make Money This Holiday Season? Give Customers What They Want – and Fast
Monday, November 28th, 2011The 2011 holiday shopping season is well underway, and online retailers are certainly reaping the benefits. According to IBM Coremetrics, online sales on Black Friday increased 24.3 percent from last year, and on this Cyber Monday online retailers are expecting an even better turnout. comScore is weighing in as well, predicting that online retail spending [...]
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