Local Search
Localize Your Content Strategy
Wednesday, April 6th, 2011Pizza places in Cleveland, Manhattan hotels, Nail salons near Atlanta. Local searches are growing in popularity. Search engines recognized this growing interest in localized searches and have made it even easier for searchers. People no longer have to specify their location to get localized results. Search engine sites will automatically do it for the searcher, [...]
The Changing Dynamic Of Google Search – What Does This Mean For PPC?
Friday, December 10th, 2010Lately Google has been making a slew of changes, but how many of them are helping AdWords performance? It began in early September with the launching of Google Instant, which changed how our PPC ads are displayed. Then in late October, Google integrated “Google Place Search” into the SERP’s which threw PPC another curve ball [...]
Check into Facebook Places for Your Business
Thursday, August 19th, 2010Last night, Facebook unveiled Facebook Places, the site’s best effort to connect their 500 million-member society with the real world. The site’s blog promises that, while Facebook has answered “Who,” “What” and “When” for years, it will now answer “Where.” Like many location sharing services, Facebook Places allows users to tell their friends where they are [...]
Local SEO to Enhance Your Online Visibility and Build Trust
Tuesday, July 6th, 2010Have you been schooled in Local Search yet?A few members of Fathom attended the GetListed.org local university seminar. Local rankings have huge weight in the search results being that they are always near the top of the first page when a local keyword is entered. Since Google is so advanced, local results will even appear [...]
New Statistics Illustrate Local Search Optimization’s Importance
Tuesday, April 20th, 2010Today, Google announced that it has changed the name of the Google Business Center to Google Places. While the announcement itself may not have raised many eyebrows, the statistics that Google included with the press release certainly have. According to Google, 20 percent of all searches are related to location. Since comScore reports that 14.3 [...]
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