Local Search


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Google Offers Now Goes to 11! (Cities)

Wednesday, September 7th, 2011

In a time where Yelp, Facebook and others have been slicing and dicing their deals functionality, Google continues to speed up. Just yesterday, Google announced that Google Offers has lanched in Denver, Austin, DC, Boston, and Seattle, bringing the grand total of Google Offers locations to 11. Clearly not content to stay still, Google has [...]

Are You Targeting Your Local Audience? Fathom’s Local Search Package Increases Brand Visibility

Monday, August 1st, 2011

When you want to reach customers in particular locations, you need an Internet marketing company that can give you the local influence you’re looking for. Fathom Online Marketing’s complete Local Search Package gives you the power to market directly to customers in specific geographic places. Our strategy increases your brand visibility in targeted local areas, [...]

Simplified Holistic Online Marketing: PPC & SEO Working Together

Tuesday, July 26th, 2011

In my previous post about simple holistic online marketing I stressed how keywords are the strong foundation for your website. Anyone in the search marketing industry knows that keywords are the driving force behind paid and organic campaigns. In this post I’ll focus on how a PPC and SEO campaign can be optimized together to [...]

Fathom to Host May 24th NEOUPA Local Search Marketing Event

Tuesday, May 17th, 2011

Google Places… QR codes … NFC devices … 5-star reviews. As search engines get “hyperlocal,” the businesses that know how to be found by and connect with local customers stand to gain the most. Learn how to put your best local foot forward at next Tuesday’s meeting of the Northeast Ohio chapter of the international Usability Professionals’ Association [...]

Fathom to Host Upcoming NEOUPA Event: Local Search Marketing

Friday, April 29th, 2011

Google Places… QR codes … NFC devices … 5-star reviews. As search engines get “hyperlocal,” the businesses that know how to be found by and connect with local customers stand to gain the most. Learn how to put your best local foot forward at next month’s meeting of the Northeast Ohio chapter of the international Usability [...]


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