Internet Video Marketing
Fathom Creates Thrilling Super Villain-Styled Video with ‘Bill Shock’ for Page Plus Cellular Web Video Campaign
Tuesday, July 5th, 2011With all the comic book-inspired movies bursting forth from the pages of Marvel and DC and on to the silver screen this summer, it seemed like a great idea and a good bit of fun to turn our video department’s fantastic powers for Internet video marketing loose on a comics-themed project. We chose Page Plus Cellular [...]
Fathom Takes a Scoop of a Newly Discovered Viral Art: “Cone-ing”
Tuesday, June 21st, 2011There is a new trend hitting the viral video world – it’s called “cone-ing.” And unlike Australia’s recent viral phenomenon of “planking” – the act of lying face-down for a photograph (the term planking originated from Australia, but is actually just another name for “the lying down game”) – this Australian-born trend is actually quite [...]
Conversion Video – The Viral-Free Formula Is Here!
Thursday, June 16th, 2011A recent article from Clickz by Brain Massey exposes some of the false thinking that has led some businesses to pursue viral videos as their goldmine marketing strategy. Indeed, since YouTube popped on the scene, viewers get delighted every now and again with a viral video that sweeps the Internet and is funny, touching, creepy, [...]
BBC Critiques YouTube: Professionalism on the Rise with Internet Videos
Tuesday, May 24th, 2011A recent BBC online article reported on the changes that are slowly transforming YouTube and the YouTube viewing experience. Chief among the evolutionary details is that YouTube is presenting more and more “professionally produced content” on the video portal, which seems to suggest that production values once-heralded as “low-fi” and “Indie” are slowly becoming more [...]
Ad Agencies Chart More Investment in Online Video, Less In TV
Friday, May 13th, 2011Two big ad agencies holding court at a Streaming Media East panel in New York City this week – Zenith Media and Aegis Media – both commented on a trend amongst their brand advertising clients to channel advertising dollars away from broadcast TV ads and towards online video campaigns. Citing an “erosion of audiences for [...]
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