Internet Video Marketing
Online Video Views Explode to All-Time High in June 2011!
Thursday, August 11th, 2011A recent article in ClickZ by Jack Marshall further excitedly confirms what the video prophets have been forclaiming for several years now - Internet video continues to grow and grow as a marketing and content creation/consumption tool. According to the article, Internet users in America engaged in over 6.2 BILLION video viewing sessions in June of 2011 [...]
Fathom That?! – Ep. 3 “How to Leverage Online Video with YouTube Promoted Ads”
Friday, August 5th, 2011Take a look at this week’s “Fathom That?!” to learn about how businesses can better use YouTube. This week, a Fathom Video producer shares her insight on using YouTube promoted videos and the most important feature. This feature allows you to measure success on YouTube past the view count; it allows you to calculate the [...]
Hotmail Adopts HTML5 Video
Tuesday, August 2nd, 2011Hotmail quietly released the implementation of HTML5 video capabilities into their email web client, making big news in the email and video marketing community last week. Hotmail is the first larger web- based email client to offer support for HTML5 video email, beating out Gmail, Yahoo! Mail and others. An email campaign can now strategically display HTML5-ready [...]
Fathom That?! Ep. 2 – “How to Build a Following with Twitter Promoted Accounts”
Friday, July 29th, 2011Get the 4-1-1 on Twitter Promoted Accounts and Tweets with this week’s episode of “Fathom That?!” with Fathom paid search specialist Brittany Amato. This week, Brittany talks to us about how to leverage Twitter Promoted Accounts to help build your following. She also mentions promoting individual tweets and how you can draw more attention to [...]
Fathom Unleashes Its New Weekly Video: Fathom That?!
Friday, July 22nd, 2011Check out the first edition of “Fathom That?!” a weekly tips, tricks and how-to video all about online marketing. Each Friday morning, a different expert here at Fathom will take a minute to discuss an important aspect of Internet Marketing. This week, Matt Messenger, our resident E-commerce expert, discusses 5 simple tricks to optimize your [...]
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