Internet Video Marketing
Valuing the Value Proposition for Positive Branding
Monday, November 28th, 2011Oftentimes when a new client comes to Fathom, we quickly realize that it doesn’t know what is special about its products or services. Certainly the client believes in the wares it offers, but really can’t explain why consumers should buy from it instead of from a competitor. It thus becomes part of our Internet marketing campaign to help [...]
4 Ways Online Video Artfully Empowers Social Media for Sales
Friday, November 11th, 2011Smart companies continue to jump on the bandwagon of social media today the way businesses clamoured for webites in the Mid-Ninties. Can you blame them? Social media sites and services such as Twitter and Facebook are wildly popular, easy to use by everyone from ten-year old kids to grandmothers, and the interactive engagement factor makes [...]
Viacom Beseeches Court To Deal with YouTube Copyright Infringement
Monday, October 24th, 2011Last week a lawyer for media giant Viacom explained to the courts that YouTube continues to make money off of copyrighted content belonging to others on the massive video portal’s website. The attorney, Paul Smith, stated that YouTube is making money off of content uploaded to its portal that other media purveyors are NOT making money from, [...]
Thanks Steve Jobs
Friday, October 14th, 2011A lot of us here at Fathom were shaken by the death of Steve Jobs last week. It was clear on the faces of the Fathom staff Thursday morning that we had lost an important member of our team. Someone who has helped us innovate and create better results for our clients through his vision [...]
Fathom Rolls Out New E-Commerce Product Video
Tuesday, September 27th, 2011Did you know that e-commerce sales are projected to grow at a rate of 10% each year through 2015? Is your e-commerce website ready to capitalize on this growth? Fathom’s e-commerce package can help you generate as much revenue as possible through: Shopping feeds Live website chat Social networks Mobile devices Conversion paths Local search [...]
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