Internet Video Marketing
Fathom Video Takes Their Talents to South Beach – 2012 Business Video Expo
Monday, February 6th, 2012Last week the Fathom Video Team took our talents to Miami Beach, Florida – the city of LeBron James, Will Smith and Tony Montana – for the second annual Business Video Expo. The #BizVidExpo featured some phenomenal topical conversation and panel discussions among thought-leaders covering various hot-topics in the online business video realm, including; video [...]
Navigating YouTube Analytics – Engagement Edition
Wednesday, January 18th, 2012Today I’m continuing my “Navigating YouTube Analytics” series to talk about the second section of YouTube Analytics: The Engagement Report. If you missed my previous post, you can learn about the Views Report here. The Engagement Report is broken down into five sections: subscribers, likes and dislikes, favorites, comments and sharing. Each part offers insight [...]
Navigating YouTube Analytics – Views Edition
Wednesday, January 11th, 2012With YouTube’s new design layout came a new look for YouTube Analytics, previously known as “Insight.” These metrics break your performance down into three sections – Earnings Report, Views Report and Engagement Report. Today I’m going to focus on the Views Report and will cover the Engagement Report in a later Entry. The Views Report [...]
YouTube Refreshes Design, Ways to Engage with Your Audience
Thursday, December 8th, 2011If you are an avid watcher of videos on YouTube, I’m sure you’ve noticed quite a few changes to the way you experience the Web’s second-largest search engine over the last few days. As part of YouTube’s effort to remain the best place to discover, share and watch videos, there have been several exciting product [...]
Valuing the Value Proposition for Positive Branding
Monday, November 28th, 2011Oftentimes when a new client comes to Fathom, we quickly realize that it doesn’t know what is special about its products or services. Certainly the client believes in the wares it offers, but really can’t explain why consumers should buy from it instead of from a competitor. It thus becomes part of our Internet marketing campaign to help [...]
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