On-Page Video Added to Google SERPs
Thursday, September 1st, 2011In the online marketing industry, one thing that can be guaranteed is change. Google has made recent changes to the user interface that has appeared to directly affect organic rankings. By now you’ve seen the addition of local Place Page rankings, expanded sitelinks, and a variety of other enhancements related to Google’s support of Rich [...]
Episode One of Fathom’s New Industry Discussion Show: Google Analytics Session Tracking and Pandas
Thursday, September 1st, 2011This probably doesn’t surprise you, but here at Fathom we spend a considerable amount of time having really nerdy/awesome discussions about online marketing. Maybe it’s partially because most of us go home to family and friends that don’t have the slightest clue what we’re talking about, but it seems that most of us can’t get [...]
Behold the Power of Guest Blogging
Friday, August 19th, 2011We all know that inbound links can have a big impact on a website’s organic rankings. However, getting those links – especially from authoritative sites – becomes the difficult part. The sheer amount of content that exists on the Internet makes it difficult to create truly original pieces that others will want to link to. [...]
Exciting Changes to Google Analytics Session Tracking Methods
Friday, August 12th, 2011As an analytics nerd, I’ve always got my ear to the ground about new and upcoming features in my favorite analytics suite. Any change that provides me with more accurate and actionable data really gets me pumped up. So yesterday, when Google announced a small change to the way visitor sessions are calculated in Google [...]
Online Video Views Explode to All-Time High in June 2011!
Thursday, August 11th, 2011A recent article in ClickZ by Jack Marshall further excitedly confirms what the video prophets have been forclaiming for several years now - Internet video continues to grow and grow as a marketing and content creation/consumption tool. According to the article, Internet users in America engaged in over 6.2 BILLION video viewing sessions in June of 2011 [...]
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