3 Ways to Use Google’s New Estimated Top-Page Bidding Tool
Thursday, September 15th, 2011Recently, Google launched its new “top-of-page bid estimates,” which indicate what keyword bid may be needed in order for your ad to appear above first-page organic listings. The estimate takes into account the keyword’s quality score, bidding competition and several other factors. It can be seen as a column option on the keyword tab. It’s [...]
Google’s New Search Interface Tweaks
Tuesday, September 13th, 2011Happy Tuesday online marketers! I just wanted to clue you all in to a change Google has made official on the search results pages, after a few weeks of testing. What changes were made? Nothing major, but here’s a rundown of the tweaks: No icons for the search options in the sidebar A new section [...]
New Site Speed Performance Tab in Google Analytics
Friday, September 9th, 2011It seems that yet another feature has been rolled out in the new version of Google Analytics. In an announcement yesterday, Google announced that they’ve further expanded the Site Speed reporting capabilities to include a new “Performance” tab to that area of the platform. The new “Performance” tab allows users (like myself) longing for more [...]
Google Offers Now Goes to 11! (Cities)
Wednesday, September 7th, 2011In a time where Yelp, Facebook and others have been slicing and dicing their deals functionality, Google continues to speed up. Just yesterday, Google announced that Google Offers has lanched in Denver, Austin, DC, Boston, and Seattle, bringing the grand total of Google Offers locations to 11. Clearly not content to stay still, Google has [...]
Changes to Internal Links in Google Webmaster Tools (Not Rankings)
Tuesday, September 6th, 2011Late last week, Google made some tweaks to the way Google Webmaster Tools is reporting links. In a move that has both please and confused webmasters, Google is now considering links from subdomains (as well as non-www and www versions) as internal links instead of external links as they were previously considered. Webmasters are happy [...]
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