Searchenfreude: How we use Google to find joy in others’ misfortune
Wednesday, January 9th, 2008Dominic Litten is kind enough to be our guest blogger today! Part of my news routine each morning is perusing my reader, checking the SEO headlines and checking the Google Hot Trends widget. Yesterday, mixed in with the usual Monday morning news topic trends (e.g. the latest teacher or celebrity scandal) were such search terms [...]
Subdomains are finally getting the same treatment as folders by Google
Friday, December 7th, 2007It’s been announced that subdomains of a website will soon be treated as folders of the website instead of independent websites. So what does this mean exactly? It could mean that Google is leveling the playing field for all players by merging domains and not allowing multiple results on a search results page. I understand [...]
Are We Too Excited About Personalization?
Thursday, December 6th, 2007The good thing about these conferences, including Search Engine Strategies in Chicago this week, is that they put some issues in perspective. In other words, there has been a big buzz about personalization on Google this year. Any change is going to have its pros and cons. So why not make search more relevant to a [...]
Forget #1 PPC Spot; Greedy Google Grabs It
Wednesday, November 21st, 2007A colleague and I were recently doing a search when we came across Google in the PPC and organic listings. At first we thought it was a Google marketing push for Google Maps. However, after doing more research, it looks like Google is trying to promote their local coupon search.If you do a search on [...]
Google, I’d Like You To Meet Google
Thursday, November 8th, 2007Since the introduction of Android, I keep hearing the meme that Google is getting to be like Microsoft, and this is a natural reaction to a degree. One point of differentiation, however, is the fact that so many Google offerings are free. I use many of these services as a search engine marketer as well [...]
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