Raise ROI and Keep Control with Enhanced CPC Bidding
Thursday, September 16th, 2010When it comes to bidding strategy, we are striving to achieve that perfect balance. Once again, we turn to Google for the tools we need to nudge us one step closer to our goal. On one side of the teeter-totter, we have conversions; on the opposite end, control. Of course we want our conversions to [...]
Hey! Don’t Forget About Brand Stacking!
Friday, September 10th, 2010A few days removed from its launch, it’s fair to say that Google Instant has created a huge buzz both inside and outside of the search engine marketing industry. And while Instant undoubtedly has an impact on how efficient end user search becomes, it does not appear to have had much impact on the ranking [...]
Google Instant Is Here. Is It Time to Panic?
Wednesday, September 8th, 2010Google Instant, an innovation the company is touting as “search before you type,” is here. This new technology is basically an extension of the Google Suggestions box; it takes the current top suggestion and provides immediate search results for that term. As soon as the announcement was made, the blogosphere started going crazy, with some [...]
AOL Picks Google As Best Agent to Serve Its Search Needs
Thursday, September 2nd, 2010In a fairly surprising decision, AOL announced today it will sign a new five-year partnership with Google that’s aimed at providing AOL users with a better search and search ad experience. Although there had been talk that the new deal might go to Bing, Microsoft (MSFT), Yahoo or a number of other companies, AOL CEO [...]
Spam Twitter!
Monday, August 30th, 2010Good news! Twitter spam might boost your Google ranking! Feel free to build your spambots today and watch your Google rankings soar tomorrow. You may also want to start investing in large bags with dollar signs on them to handle your new windfall. Now, if I were actually advocating Twitter spam, I’d probably be in [...]
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