Title Tag Techniques: A Call to Action
Wednesday, February 1st, 2012Calls to action or “CTA’s” are typically reserved for PPC campaigns, but they shouldn’t be. Most title tags and meta-descriptions are not written to attract the end user, and they should be. Getting a solid call-to-action within your organic listing can have a huge impact on your bottom line (assuming of course: the right keywords, [...]
The Famous (not provided)…. NOT!
Tuesday, January 31st, 2012I’m sure you’ve all heard and read enough about the painful missing information from our Google Analytics organic search traffic, the (not provided) data. Yep, it’s not over. If you haven’t heard about it yet, you can read it on Google’s blog. I’ve been tracking this so-called “(not provided)” data since Oct. 17th, and the [...]
SEO and Your Company Profile
Tuesday, January 3rd, 2012The Company Profile – Why you’re missing the mark for SEO On my down time, I read a lot of press releases, product announcements and general business news. I must have issues, because it’s something I really enjoy! Point being, I often read a piece of interesting content, e.g. a new product announcement, and am [...]
The Spiders Have Eyes
Wednesday, December 14th, 2011It’s been well known for some time that Google Image Search can recognize many images. You can try it yourself by opening two browser windows and dragging an image from one window to the Google Image Search bar in the other window. Google will try to identify the image and show you identical and similar [...]
Stats to Make Any Online Retailer Smile
Thursday, December 8th, 2011Almost $20 billion. That’s how much money shoppers have spent with online retailers this holiday season. As many of you probably know, the Thanksgiving weekend online shopping extravaganza, which also includes Cyber Monday, was the biggest in history. No one is particularly surprised, but you might be interested to find out just how big it [...]
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